Hell No S-E-O, Hell No S-E-O!

Ah, the common chant of PPC affiliate marketers. Well after some thought and research, I’ve decided I’m going to try and give SEO a shot, and attempt to get on the first page for a target keyword. Affiliate marketing will of course be my main source of income, as I don’t plan on making anything with SEO for the next few months at least. But as a PPC guy, I love when a nice Adwords or YSM coupon rolls around because it means free clicks. It’s just a great feeling, and I’d sure like to have that feeling all of the time – and that’s essentially what SEO is.

It all started when I read Jon’s recent blog entry. It got me thinking about how I always used to love looking around and regging 100 domains at 2am that I thought would eventually be worth it (which none of them really were), so I started browsing domains today. I ended up coming across one that I thought was pretty sweet, the auction ended in an hour and the bid was really low. I ended up winning it for $15. After it was transferred to me, I thought hmm why didn’t I check any of the info on it. It has no PR or traffic, but it is 6 years old – which from my understanding of SEO age = good. It’s a short 2 word domain, and the main keyword I’ll be ranking for gets 100k searches/month (using the SEO book traffic estimator).

Now I have the domain and niche all set up, it’s time to start building a page/applying SEO tactics. I’ll probably be going all white hat for this project, as I don’t want to screw this domain over and get it banned. The next week or so will be dedicated to re-reading SEO Book, and reading all the archives of Blue Hat SEO. I’m not really thinking about how to monetize it yet (most likely Adsense to start), my first focus is getting on page 1 in Google.

I’m not really going to post the play-by-play on this project unless you guys want me to. Hey, let’s take a poll :


Whatever you vote, it shall be done. If you vote yes, I’ll keep you guys informed what I’m doing to get the site ranked and how it’s progressing. If you vote no, I’ll just make very periodic posts on how the whole project is going.

Alright, enough of this blog posting garbage, time to go read for a few hours before I hit some Zzz’s and then enjoy the weekend.


  1. Desmond
    October 6, 2007

    Is there certain software you use to analzye before you purchase your sites? Also…would you mind sharing where you go to register sites like you did in your example?


  2. October 6, 2007

    More importantly we’d like to know what domain you bought, so we can watch.

  3. Desmond
    October 6, 2007

    Ill doubt we will know the domain as we dont want to screw any testing that he might be doing.


  4. October 6, 2007

    I voted “Yeah – diversity can be key”. I’m looking forward to your posts about the experiment.

  5. October 6, 2007

    How much competition is there in the SERPs for the keyword(s)?

  6. October 6, 2007

    Desmond – nah I don’t do that much. I just do a whois lookup on the domain and make sure it’s not banned from any search engines. I buy from all over, Digital Point, Wickedfire, eBay, other forums.

    browie – sorry, for this first project I’m not going to be giving the domain away.

    Daniel – the front page sites in Google are actually pretty weak. For example the #2 or 3 (can’t remember) just has the exact domain of the keyword, but the actual site is just a Flash page about some random company. I’m hoping I can rank pretty well with it.

  7. October 6, 2007

    In reference to Blue Hat SEO. If you plan on staying truly white hat as you say, reading Blue Hat for theory is right on target but 98% of the tactics on Blue Hat are black hat. Just FYI.

    For a pretty good plan of action, download the pdf from http://www.seofaststart.com/

  8. October 6, 2007

    Supernova –
    I was under the impression that once a domain changes ownership, any PR, links juice, and the age factor gets wiped (since Google is a registrar, they know exactly when the info was changed). Also, did you buy this at an expired domain auction, or someone just selling it (for transfer)? If so, which site do you use to look for these?

  9. October 6, 2007

    First time here from Shoemoney and I really like it. You have a lot of useful information unlike many of the other blogs that are alway bragging and self promoting. I am also into Aff Marketing, hopefully I will learn something new here :-)

    Take care,Sean

  10. October 6, 2007

    Jeremy – yeah, I want to pretty much learn as much about SEO (every aspect) as possible in a week or two, so I’ll be cramming from all sources. Thanks for the link.

    Nick – I don’t think so…I’ve sold a PR5 website before and it retained everything. I mentioned where I get my domains in an above comment.

    Warrior – Thanks for the kind words :).

  11. Desmond
    October 6, 2007

    Owww….just wanted to also say its rare that i go to a blog and get a reply to a question or statement….you da man. lol


  12. October 6, 2007

    I always say diversify not only within affiliate marketing but SEo, even E commerce. you dont want all your eggs in one basket… even if some of the other baskets don’t have as much quick return.

  13. October 6, 2007


    note: that was do desmond before the comment after that, lol

  14. October 6, 2007

    Affiliate Marketing is an end… PPC is a means to an end, and SEO is a means to an end.

    Don’t think for a second that SEO can’t be used in affiliate marketing; in can be used very, very effectively. MUCH more effectively than PPC in my opinion.

  15. October 8, 2007

    Sounds like a cool project. Where do you buy your domains from?

  16. October 9, 2007

    ^From above… “I buy from all over, Digital Point, Wickedfire, eBay, other forums”

  17. October 12, 2007

    SUP3RNOVA, this is a good start. I have successfully placed my 4 months old site on php on the first page of google for the keyword “learn php”. Noone told me how to do it except i knew i had to build lots of back links and i had no idea how to do that either. I started commenting on blogs and forum pages and out of the blue, i saw huge jump in traffic to my index page from google.

    Age also makes a different and most importantly how much Google trusts you will also play a role. You gotta be on Google good side otherwise you will just disappear from their index if you try t be clever. I have heard many horror stories.

  18. Jack C
    November 9, 2007

    Then there are those of us who do SEO for affiliate marketing and wonder how people manage to make money with PPC. If I have something that takes 100 free highly targeted clicks for a sale that pays $50 for example. How do I make money with PPC when the KW costs $1 a click and converts half as well with PPC.

    I think the answer is to do both, but sometimes PPC seems like a waste of money. Obviously I do something wrong there, but something right as far as natural traffic goes.

    If you make serious money with PPC, SEO should be a piece of cake.

  19. December 26, 2007

    I don’t get why SEO and Affiliate marketing are mutually exclusive? Are you not talking about SEO for your affiliate landing pages??

  20. January 16, 2008

    Hey there Paul, drop me an email and i’ll give you some good tips for your seo quest, especially how to use affiliate marketing to make money on your site.. Sean

  21. January 5, 2009

    well i think once you spend more time exploring seo tactics you will totally give up spending your money on PPC , this site will help you alot: sitepoint.com and this one too : searchenginewatch.com they are full of infromations that you will need to start get more traffic to your website,also download the offecial free seo book from google its simple but its very useful, wish you good luck .

  22. September 23, 2009

    the very advantages of SEO and your keyword dominates search engines especially google is, your traffic is a long term as long as your targeted keywords rank high on google

  23. August 12, 2010

    I voted the first one and I wonder the result

  24. November 5, 2010

    Organic search is free traffic, lots and lots of it. Those can only be tapped thru SEO.

    Any online marketer disregarding free traffic is nuts.

  25. November 11, 2010

    Any updates as to your SEO experiment?

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