This is just from a couple days ago, but DazzleSmile is suing Epic Advertising (Azoogle) and Jesse Willms (Just Think) for basically abusing their brand. Read the PR Here.
In a nutshell (from what I believe and have heard), DazzleSmile was already a teeth whitening company that nobody has heard of really. Just Think comes along and makes DazzleSmile Pro, the rebill offer. Azoogle is one of the many affiliate networks that pushed Dazzle.
As you can imagine, when you brand something with a shady rebill you’re almost guaranteed to destroy it’s brand in some way. People will be pissed off, they’ll report it to scam alert and ripoffreport and that ranks high in Google. I’d be pretty pissed too if I had a brand I built and someone came along and basically ruined it. Don’t quote me on this as it may be rumors and what not, but I did hear that jail time is going to be involved in this.
If you want to check out the legal jargon, check this link out.
EDIT : Just read through that entire PDF. Pretty intense but an entertaining story to say the least. Seemed like an internet marketing version of Law & Order lol. Some major charges going on in there though.
It’s a good thing I didn’t name my product Hydroxycut Pro like I was planning on.