Most of you have probably seen the Google blog post a couple days ago enforcing the use of high quality websites. They disclose that the following sites will be penalized with a low quality rating :
- Data collection sites that offer free gifts, subscription services etc., in order to collect private information
- Arbitrage sites that are designed for the sole purpose of showing ads
- Malware sites that knowingly or unknowingly install software on a visitor’s computer
I don’t know, to me that stuff is pretty common sense. Google’s a bitch and always has been, they just want to run a clean advertising program. They tell us that if users “complain” about the ad they click on, Google will ban the URL only after slapping you in the face. I see arbitrage as taking the biggest hit to quality score, we’ll have to see if it takes any effect on the advertisers.
This all just kind of reiterates what people have been saying for a while, you’re going to have to make your “bridge pages” seem like actual sites with relevant content, outgoing links, blah blah. This kind of gave me an idea for my next post, which will probably be : How I Do Quality Score. It’s not rocket science (pretty much follow the rules as best you can), but maybe you’ll learn a tip that you’ll implement.
Oh, Google also says “we will no longer post advance notice of upcoming updates.” So it looks like the Google Slap is evolving into the…Google Sucker-Punch?
I think I might do that Adwords Professional certification thing, I’ve heard a lot of good things. Any of you guys take it? Drop a comment (make sure to put your URL in) and get a link in the sidebar (top commentators).