Just thought I’d share a quick experience I’ve had these past couple weeks dealing with the smaller search engines. I’m sure others have had great success with them and this post isn’t meant to be any “guide”, it’s just what I’ve experienced.
I have a niche running now and it’s doing very well, actually better than any campaign I’ve ever run. My big meat of traffic here came from Google, but I wanted to expand and test out a bunch of smaller traffic sources to see what would happen and try and boost the revenue up a little more. Here’s what I tested and how it went :
Looksmart – always hated Looksmart but figured I’d test it. Sent a bunch of clicks with 0 conversions, total bust here and I’ll probably never even bother with them again.
Ask.com – this was the highest volume, I hit my $250 budget easily every day. Shame I spent $750 without a single conversion, the links were working and everything so it was just the traffic. No beans here.
Miva – this was my first time playing around with Miva. Their system is horrible and errored out a hundred times before I just gave up with it. Send a few clicks in a few days before I just paused it. Bust.
MSN/Yahoo – these guys are 2 of the big 3, but I’ve just grown to dislike them more and more over time, especially Yahoo. Yahoo tries to copy Google in almost every aspect and just fails bigtime over it. MSN isn’t too bad, I guess I just have bad luck over there because it doesn’t convert that well.
Pretty much I learned that with this niche at least, I’m going to stick primarily to Google content. It’s just not worth it to mess with the others when even if they profited, would make 1/20 of what Google makes because of the drop in volume.
And in general, I’ll probably just stick with Google, Facebook, and Myspace for my traffic sources. They’re all a pain to work with in 1 way or another, but they all do work if you can figure them out.