Give Yahoo Search Marketing Another Look

Sorry for the semi-lack-of-posts, I’ve been moving into my new house all week and it’s sooo busy. More on that at a later time. For now, onto making money.

Once again, when again guru preaches (and once again including me), it’s the sermon that “Google is king of volume” and “If you want any high volume campaigns, it has to be Google.” To be honest that’s pretty much what I thought and how I made my campaigns – until now. I never really paid that much attention to YSM after my Google campaigns really started taking off. I’d take my big Google campaigns and just copy and paste them into YSM, and not really look at it. Well after re-creating some old campaigns last week, my philosophies have changed a bit and I’m now going to look at my Yahoo campaigns a lot closer. Take a look at my campaign from one day, May 4th.
Yahoo search marketing
Pretty crazy? I never thought a Yahoo search campaign would rack in 1,700,000 impressions in one day. Once I work on CTR and double that, I can be looking at 40,000 clicks/day to just this one campaign – on Yahoo!

Lesson here, don’t overlook Yahoo at all. Their system may be horrible and make no sense at all, but there’s definitely volume there to work with.


  1. Joe
    May 7, 2008

    Too bad they don’t have a broad match option (no advanced match is not the same as broad match).

  2. Angie
    May 7, 2008

    I have used Yahoo too and get a ton of impressions, however my coversions are not so good. I was curious to know how your conversions went?

  3. May 7, 2008

    thats really fascinating how many keywords are u using :D and hows the conversion?

  4. May 7, 2008

    Conversions were create, had about a 90% return.

  5. May 7, 2008

    Well, thats good to know, curios to know what your EPC was on those clicks vs Google’s EPC

  6. May 7, 2008 do you pull 20k+ clicks…you the man…what is avg. kw ranking?

  7. May 7, 2008

    WoW, Amazing you got that kind of traffic from Yahoo.

  8. May 7, 2008

    one more thing, are you use advanced or standard match?

  9. May 7, 2008

    I’ve tried 1 campaign on YSM that was getting about 4% CTR on adwords, but YSM was getting like 0.2% so I kind of gave up. I was getting more impressions but far less clicks.

  10. Ross
    May 7, 2008

    My yahoo conversions are generally pretty solid. Better than google many times too….

  11. May 7, 2008

    Are you kidding me!? These posts are a waste of time, Paul. You got some good content on here but for the most part its all very broad and basic AM info that can be found on hundreds of other blogs. Dont get me wrong, I’m not a “hater”, I do appreciate you gracing us with your words but come on, you can do better then this.

    Marko mother fuckin Nikolic, bitches.

  12. Murali
    May 7, 2008

    WOW. Could you tell me how many keywords you used to get so many impressions

  13. May 7, 2008

    When you are all moved in, put up some pictures of the new house.

  14. May 7, 2008

    As affiliate marketers we really shouldn’t underestimate anything until we’ve experimented with it

  15. May 7, 2008

    90% is not bad…

  16. May 7, 2008

    Paul, when is the next question and answer round? A lot of questions are coming to my mind now haha

  17. May 7, 2008

    Wow yahoo is doing good congrats on the traffic

  18. Steffen
    May 7, 2008

    Really nice. Did you use only search or was this a content match campaign?

  19. May 7, 2008

    Impressive spend. :)

  20. May 7, 2008

    I don’t think their system is horrible at all, I actually like the interface. Its definitely possible to rack up 5 figure daily spends on Y!, the traffic is there.

  21. May 8, 2008

    Wow. Yahoo can really rake in some traffic huh?

  22. May 8, 2008

    Now onto 20,000 a clicks extra a day on msn?

  23. May 8, 2008

    I agree, thats REAL spending :D

  24. May 8, 2008

    If it was 90% returns then the things are not that bad, I thought you were screwed up for $9000 for no reason from Yahoo. Yahoo certainly shows big numbers.

  25. May 8, 2008

    For me the craziness in traffic on YSM! didnt start until the day after they announced they were trying some of their traffic on googles network. ever since then I has been very possible to get a nuch of trafiic in a very short time. I dont know if it was coincidence or what, but that is when my yahoo traffic magically increased, big time!

  26. May 8, 2008

    I just got off the phone with yahoo , as i needed to check something with our account and they said they are running behind today as their an astronomical amount of new add submitted yesterday to yahoo. I guess the only thing we can attribute it to is Pauls post about yahoo.

  27. Delko
    May 8, 2008

    What about pictures of your new house buddy???

  28. May 9, 2008

    Yahoo is my bread and butter right now. I am fearing all of the MS and Google buyout news.

  29. May 11, 2008

    wow if only viewers see the ads, then you can be sure that at least 1 million people read it and know that your ad exist

  30. May 11, 2008

    Just as a heads up to everyone, I see MSN is offering a $75 coupon for Adcenter. Go to Google Search and enter “ppc voucher” to see the ad. I found it by accident.

  31. May 13, 2008

    You may want to be careful with that because your ads are showing up on search results outside of That’s why the impressions are shockingly high, because multiple sites are contributing.

    I had noticed similar numbers and started paying closer attention to referals in my google analytics. I discovered many of the clicks were not coming from the domain at all, they were coming from random crap sites.

    I did not have content network enabled on this campaign so I pinged Yahoo for a refund. They replied back saying that the referrer in question was one of their partners, so it counted toward the Search side, not the content publisher network side.

    So lesson learned. When you select Search only, you are actually selecting Search and Partner network. It’s not just people running searches on

  32. May 22, 2008

    What if we can’t get accepted into the program?

  33. May 23, 2008

    Impressive spending. I use YSM a lot too, it isn;’t too bad. Underused in my opinion.

    -Dave King

  34. June 9, 2008

    Why are you so poor?

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