Sorry for the semi-lack-of-posts, I’ve been moving into my new house all week and it’s sooo busy. More on that at a later time. For now, onto making money.
Once again, when again guru preaches (and once again including me), it’s the sermon that “Google is king of volume” and “If you want any high volume campaigns, it has to be Google.” To be honest that’s pretty much what I thought and how I made my campaigns – until now. I never really paid that much attention to YSM after my Google campaigns really started taking off. I’d take my big Google campaigns and just copy and paste them into YSM, and not really look at it. Well after re-creating some old campaigns last week, my philosophies have changed a bit and I’m now going to look at my Yahoo campaigns a lot closer. Take a look at my campaign from one day, May 4th.
Pretty crazy? I never thought a Yahoo search campaign would rack in 1,700,000 impressions in one day. Once I work on CTR and double that, I can be looking at 40,000 clicks/day to just this one campaign – on Yahoo!
Lesson here, don’t overlook Yahoo at all. Their system may be horrible and make no sense at all, but there’s definitely volume there to work with.