Should Affiliate Marketers Blog?

You’re out there, an affiliate marketer, just like me. Should you have a blog, or should you stay in the closet and quietly make your money happily? This is actually a pretty complex question, and you shouldn’t go one way or the other without giving it some serious thought. I can hopefully give some pretty good advice, because I’ve been on both ends; affiliate marketing without a blog, and affiliate marketing with a pretty popular blog. We’ll go over this by simply looking at the pros and cons of each.

Pros of Having an Affiliate Blog

  • Networking. A blog is such an amazing networking tool, and I never stop talking about how much networking is key. People know who I am, know my status in the industry, and know that they can come to me if they want to do business. Networking evolves into friendships, which evolve into connections.
  • Status. Affiliate networks know who I am, and know that I can drive serious traffic. They’re going to out out of their way to contact me asking me to join the network, and offer me things like exclusive offers and white labels.
  • Power. With an authority affiliate blog, power in the industry will be in your hands. Because of your status, negotiations with affiliate networks become much easier. Managers will vouch for you because they know who you are through your blog. They’ll get you the extra $1 on the payout because they know you’ll make it worth it to them.
  • More money. All these connections and all this power will lead you to make more money. You’ll see offers that you normally wouldn’t see, you’ll get custom pages that you wouldn’t normally get, and even the blog itself will make money. I use affiliate marketing in my blog to make money. It doesn’t make much, but one referral made me $500 this month and I didn’t have to do a thing.
  • Good karma. Unless you’re a ruthless monster, helping thousands of affiliate marketers makes you feel pretty good at the end of the day. Good things happen to those who do good, that’s been my experience (I’m a realist as well and know that bad things happen to good people all the time). I try and give away as much as I can without jeopardizing my business. The more I give, the better my blog becomes and the more connections/power/money I make from it. It’s a trade-off.

Cons of Having an Affiliate Blog

  • Status. It’s a pro and a con at the same time. I can’t count the number of IMs/emails I get from fans and fellow affiliate marketers from this blog. I simply don’t have time to answer them all, that’s why any affiliate advice I give away, I give it away on this blog. Just keep that in mind if you start a blog of your own and it takes off. You’ll go crazy trying to talk to 20 people while working on campaigns at the same time.
  • Snoops. People know I’m the UberAffiliate, they’ll spend hours snooping around looking for my landing pages. Some have found some of my pages in the past and it’s not a big deal since knowing my pages won’t reveal too many of my secrets, but it’s still a risk you’re going to have to deal with. People will constantly try to find out what you promote.
  • Time. Blogging takes up a lot of my time. I blog because I love it though, so it doesn’t bother me that much. Writing every day can get difficult and stressful at times though, and may distract you from the campaigns that are making you the real money. Aside from writing, you deal with things like advertisers, new themes, logos, newsletters, etc. UberAffiliate takes up a crapload of my time and barely makes any money in itself, but the connections make it pay off and I like helping everybody so it all works out for me.
  • Haters. My advice is don’t blog if you can’t take people hating you with a passion. I have people all the time that tell me how much they hate me because they think I’m a faker and Photoshop all my stats. Most people get mad because of jealousy. It doesn’t really bother me anymore now that I’m used to it, but just be prepared.

Pros of Being a Closet Affiliate

  • Nobody searching for your pages. If nobody knows who you are, there’s a very low chance they’re going to go out and search for your pages. It still happens to big guys, but blogging puts you at a much higher risk of this.
  • More time. You can spend all the time you want on campaigns and not have to worry about writing a blog post.
  • Connections are still possible. To keep it real here, you don’t need to have a blog to have good connections. All of my biggest connections don’t have a blog. Once you get to a certain point, you meet somebody who introduces you to somebody else, and then you meet up at a conference or something.

Cons of Being a Closet Affiliate

  • People don’t come to you. Affiliate networks don’t know who you are, so why would they randomly email you and show you all these exclusive offers and payouts.
  • Connections are harder. You can make just as good connections without having a blog, it’s just easier with a blog because a lot of people come to you, instead of you going to them.

As you can tell, my “closet lists” are a lot shorter. Primarily because I covered most of the stuff in the first two lists.

Alright alright, taking all of this into perspective, what is my real advice to you affiliate marketers out there?

If you enjoy writing and helping people and can do it pretty frequently, I recommend starting an affiliate marketing blog.

I’d say that this blog has been well worth it, and that’s why I recommend blogging. But if I didn’t have a slight passion to write and help people, this blog wouldn’t be nearly as successful as it is. You need to be able to churn out useful articles and not be afraid to push the bar on how much information you give out. If you can do all this, then running a blog may help you a lot in your connections, negotiations, and payouts.


  1. April 20, 2008

    Great post Paul. I just launched my blog so I connected with this post. One thing you did not mention that has been a huge pro for me is that a big step in goal setting is letting other people know your goals and my blog does exactly this. Knowing that all my blog readers will see my failures is I slack off is a huge motivator to stay focused and archive all my goals.

  2. April 20, 2008

    Sorry about all my typos. I should of proof read my comment but I’m dead tired. Good night to all the uber readers :-)

  3. April 20, 2008

    The main thing every person should think about before they start a blog is what they can provide to the community that’s different / of value. There’s plenty of affiliate marketing blogs out there but they all write about the same topics. How to beat quality score, landing page tips, screenshots of what I made last month, etc. There’s plenty of topics to write about in this industry and different ways to approach it.

  4. April 20, 2008

    To some extent, I disagree with one of the comments you listed above. It falls under two categories actually: Cons of having an Affiliate blog and Pros of being a Closet Affiliate.

    The comment was that people will actively seek out your landing page if they know of you, and if they don’t they won’t The reality is whether you are famous or not, people will actively try to seek out good landing pages with or without a name attached to these pages. While it’s true you risk having some discover your LP, you have this risk even if you’re unknown. For that reason, it has much less weight in the argument.

  5. Greg C.
    April 20, 2008

    Sure. I have thousands of blogs! I just dont have a personalty cult blog.

  6. April 21, 2008

    Yo What’s up? Here is my experience about AM & Blogging: I became a Super Affiliate only thanks to my blog. I couldn’t do what I’ve done without my blog. And the reason for this is simple: When I write a motivational post for my readers, I motivate myself. When I learn something new, I blog about it, and guess what? I know it better. My blog for me, is my call to action! I started my blog when I was retired soldier and didn’t have nothing, I started blogging and it made me to do things, and not just read about them. All the reasons that Paul wrote here are good, but my blog is currently only in Hebrew, so I don’t have any status (only in Israel, can’t count it…), or Power. I write in anonymously, so I don’t have the networking pro either. However I help a lot of people, and it makes me feel good, so I guess I have the Karma thing :) My advice is, make yourself a clear goal and blog about it. Blog about your journey to meet the goal.
    Good Luck To All The Affiliates.

  7. April 21, 2008

    I battle this out in my head all the time. Every hour that I spend on my blog is an hour of lost revenue that I could probably make 10x as much doing actual work. But the main benefits to me are the networking as you say, and I just like helping people too.

  8. April 21, 2008

    Chad, your and Pauls blogs are probably the most inspirational and helpful out there. Please don’t stop blogging!!

  9. April 21, 2008

    The reason I blog is to try and advance the guys that want to stick around the business and learn about PHP and how it relates to what we do.

    But the reason I started was because I got asked the same questions over and over. Now I just point people to my site/blog.

    I think if you stick around long enough most likely you’ll end up with a blog. Just seems to happen.

  10. April 21, 2008

    As long as you understand that it does take time and work to properly maintain a blog, I believe that a blog is very beneficial to any internet marketer.
    The communication and the relationships you can build could also help to grow your business.


  11. April 21, 2008

    If you really want to tell people things, and you like to teach people how to’s. Then blogging is such a nice media to share information with. And you have really good posts, so yes, affiliate marketers should blog

  12. April 21, 2008

    Pro of being a closet affiliate: No annoying noobs PMing the shit out of you on WF. I posted in the “how much do you make a day” thread when i hit $1000 profit (i’ve dropped back a bit below that now) and now i get PM’s every other day from noobs asking for help. Don’t get me wrong, i don’t mind helping people out. But c’mon, some of these people must be brain dead with the question’s they are asking….

    Just get out there and fucking start a campaign!

  13. April 23, 2008

    Everyone should blog. It is very rewarding, and a great way for people to make extra money. It also creates new traffic for companies/small businesses.

    Shudogg Dot Com – Make Money Online Blogging

  14. April 23, 2008

    I found this blog through a comment from another blog, haha…so is blogging worth it? I feel that you offer lots of value and if you enjoy writing then who cares if people hate you or not right? Usually that’s a sign that you are doing well :) Also, those are the same people that bash everything without testing it out themselves or worse they don’t test correctly and blame the system or creator instead of really looking at themselves as the real problem.

    Paul you are the UberAffiliate…thanks for all the information you teach

  15. April 26, 2008

    I run a small blog that doesn’t have anything to do with affiliate marketing, and I find that I agree with a lot of what you said. It can be rewarding and a great soapbox, but the effort spent doesn’t really justify the traffic and the ad revenue, at least in my case. I am constantly amazed though at how many ppl are commenting and e-mailing me asking for a plug to their site.

  16. May 23, 2008

    I enjoy running a blog. It’s the only reason i do it to be honest!

  17. June 24, 2008

    Yupz me too Dave :)

  18. June 24, 2008

    Yupz me too Dave I agree with you :)

  19. “Networking. A blog is such an amazing networking tool, and I never stop talking about how much networking is key. People know who I am, know my status in the industry, and know that they can come to me if they want to do business. Networking evolves into friendships, which evolve into connections. ”

    True, whehter you are in on affliate marketing, or plain internet marketing, blogging can prove to be a very useful and extensive tool. I say this because in blogging you are free to explore your niche, speak out your thoughts and interact with fellow affliates, businessmen, and co-bloggers which can strenghten the foundation of your business.

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