The Mindset Of A Millionaire

One of the popular email questions is always, “How did your earnings shoot up so much over just one year?” If you remember, I posted My One Year Anniversary in affiliate marketing. I did have some pretty awesome growth in my first year in this industry, and I’m pretty proud of what I’ve accomplished. The main reason I started this blog was to share my trials, failures, and things I’ve learned in the past year, while also doing things like posting my earnings to motivate you guys and show everybody that success is truly possible. In light of that, I’d like to share some of the reasons why I think my growth happened as fast as it did.


This is probably the main reason behind why anybody does what they do. You have to be motivated to have success online, it has to be something you want to do and strive to achieve in every day. Without motivation you’re not going to be productive or profitable. My initial motivation was to make enough money to quit the horrible part-time jobs I worked while going to college. Once I succeeded at that, my motivation was to make enough to be able to be a full time affiliate marketer once I got out of college. Once I got to that point, my motivation was to make enough to just put a hold on school and make as much money as I could, as fast as I could. That’s still the driving factor that motivates me to this day. It also leads to my next point…


The best way to accomplish something is to set a goal, and then work towards that goal. My first goals were to just make enough money to pay for gas. Once I achieved that, I set new goals and worked towards those. Back in the summer I told myself I would take a year off of school, and if I wasn’t making $100,000/month revenue by June I would be going back to school. Now school just isn’t for me, so I wanted more than anything to accomplish that goal. Because of my motivation coupled with the goal I set, I was able to completely smash that goal with well over 6 months to spare.


I set some pretty aggressive goals for myself. I was a FLAT BROKE college student who in less than a year wanted to quit his part-time job, drop out of college, and run a multi million dollar business. If you have similar goals and want to be serious about them, you have to just let go of everything and run your business with no fear. In the early stages I was down to -$300 in my only bank account because I had overdrawn on my debit card to pay Yahoo. It was stressful, definitely. But I didn’t panic and just pay off that debt and then quit internet marketing. I sucked it up and gave it another go, and eventually I built up some savings. This again happened many times, and happens to this day. Things are great, and just like that they can really go downhill. A couple months into it I was doing pretty well, and my main campaign almost completely died out and started losing money. I could have very easily just called it a “good shot”, and walked away with the few thousand dollars I had made in that couple months. I wanted to achieve my goals though, so I had to be fearless and think of another way to make money.


Networking is definitely a major reason I’ve had success. Without networking, I wouldn’t have met/spoken with some of my biggest contacts. You could go back in my networking time line, and if you cut out one person here or there, I could be making only 5% of what I do now. Networking was suchhh a big reason I had as much success as I did. That’s why I strongly advise to hit up events like Affiliate Summit and ad:tech no matter what income or skill range you’re in. The contacts you can potentially make are absolutely invaluable…simply can’t put a price tag on it.


I don’t even want to think of how much time in the past year that I’ve stared at a computer screen. For the first 6 months I was on a computer from the moment I woke up, until the moment I went to bed. I’d wake up and head to college…all through classes I’d just be sitting online on my laptop. During breaks I’d be on my laptop. I’d get home and work on my laptop until 3 in the morning. The only tangible thing in my life at that time was my girlfriend. Now I don’t spend as much time, but I do spend a lot of time working. I’m on the phone all the time with people now, and now it’s more of a communication game. I have the skills to crank out whatever I want in a pretty short period of time, it’s just making the connections to really turn those skills into results.


I do attribute a lot of my affiliate success to blogging. It’s proven to be a great networking tool, and as stated before; networking is key. Instead of always having to go out and find contacts, because of my blog they know who I am, and can come to me. It also gives me some credibility so that when I talk to people, they know I’m not some newb looking for bread crumbs to fall from the table. It’s a bit blunt but true, people treat you differently.

My Girlfriend


Seriously though this one is true. There were more times than I could count where things were too stressful for me. Trying to get online to make money is hard sometimes when you know you have -$300 to your name. My girlfriend was someone to talk to and help keep me together during the many times life was too stressful. If you don’t have one (or wife), I recommend you start looking. I’m always here for comfort if you’re losing money, but unfortunately I can’t be there to snuggle with you unless you’re willing to fly me first class.


Family was also key in my success. My parents were indeed upset when I had no money but kept telling them to have faith, and that I knew what I was doing. But they still were able to front money here and there to pay for my broken down car repairs as well as giving me a place to live. I would have been in some financial trouble if it hadn’t been for my parents. So family is an important factor, whether it be your blood family or friends that have become your family.

I’m sure there’s more to it, but that’s all I could come up with. This late night writing makes me ready for sleep hah, but hopefully this gives you guys some insight as to how I’ve grown so quickly over the past year. It’s not saying “Well I did it because of [this] campaign using [these] keywords…” That would obviously be stupid on my part, but all of what I said was true, and these were all the factors that made all my campaigns and keywords possible. Do you have the mindset of a millionaire?

Have a good one.


  1. profezor
    March 17, 2008

    You are right on the money. It is all about Mindset and Hardwork, in an environment that that is support and allows for both.


  2. March 17, 2008

    Great post, people don’t seem to realize how much mindset affects your whole life, i.e. if you can’t get a girlfriend you better change you mindset =)

    Solid Advice in this post!

  3. fanb0y
    March 17, 2008

    amit is that you?

  4. March 17, 2008

    Have you been eating blogging pills Paul? Bumping out some great posts recently.

  5. March 17, 2008

    Great motivational post!

    To all who are having a hard time, what ever happens, don’t throw in the white towel.

  6. Mayo
    March 17, 2008

    I would say NEVER trow a towel on the dream you are trying build on a life.

  7. Frank
    March 17, 2008

    Paul….amazing motivational post as usual! Thanks! ;)

    Obviously I’m not gonna ask about your keywords, or let alone your niches…
    But let’s see….
    What’s your monthly revenue…. $300,000 to $500,000/month, or something around that vicinity right?

    While the reasons that you mentioned (as to why you achieved incredible success within only 1 year) are certainly valid, they still don’t exactly explain the “magic” that happened back in 2007. Quite vague, somehow….

    In your post on January 24th, you mentioned that the reason of the massive spike around September/October 2007 is “Well, I made some connections with people, found out a couple things that worked pretty cool, and then just scaled the hell out of it…scaling that’s still going on till this day.”

    So, we’re still curious as to exactly what you meant by “a couple things that worked pretty cool”. Without being too specific, what are these “cool things” exactly?
    And what did you mean by “scaled the hell out of it”? Is it just a matter of doing all the things mentioned at and then multiplying your profitable campaigns to other PPC engines beside Google, Yahoo, MSN?

    There are other super affiliates like you out there, such as Amit Mehta, Gauher Chaudhry, and many more. They are as talented, hard working, and super ambitious as you are. They even started affiliate marketing long before you did, yet if I remember accurately, their monthly revenues are “only” in the $100,000 to $200,000 range; still a little less than yours….and why is that? What have you done that they haven’t?

    The only person (that I know of) who makes your level of income (I think his is a bit more) is Kieron from UKOffer, however there’s a big difference….he’s been doing this since late 2001, so that’s almost 7 years ago, so it makes sense to see him making that much. But you only started 14 months ago, and yet are already making this much, so that means something extraordinary must’ve happened.

    Care to un-vague your stories? Please? :-) :-)

  8. Jingo
    March 17, 2008

    So if I flew you first class here…..

  9. March 17, 2008

    Bingo chief.

  10. March 17, 2008

    “Couple things” referred to a couple big campaigns that just started as small ideas and then just kind of blew up.

    I’m not saying I’m more skilled than anybody else, it might have been a little luck mixed it. I just hit it on the right campaigns and that’s why things turned out the way they did.

  11. March 17, 2008

    Awesome post!

    It’s not saying “Well I did it because of [this] campaign using [these] keywords…” That would obviously be stupid on my part, but all of what I said was true, and these were all the factors that made all my campaigns and keywords possible.

    You’re 100% right about this. The campaigns/keywords/merchants are a small ingredient in the success recipe. Working your ass off and not taking your eye off the ball are the key ingredients.

  12. March 17, 2008

    true, i’m not even close to his numbers but i can tell you that sometimes you just to be in the right place on the right time. it’s enough to be there when a new niche explode, or they launch a new product… of course it’s easier to be there on those moments if you are “always there” :)

  13. March 17, 2008

    BAHahahaha. you affiliate marketers are too funny

  14. March 17, 2008

    I really liked the motivation part. Its definitely drive and the desire for success that keeps ya going. and if you dont have that, then you don’t have much… even a girlfriend.

    Good post by the way and keep it up. You ARE on blogging drugs. its true!

  15. March 17, 2008

    HAHAHAHA. I love the part about flying you first class. ^_^

    Great article. I’ve had a similar experience in a lot of the stuff. Networking helps.

  16. March 17, 2008

    What the hell? This blog offers everything but no snuggling?

    Well keep up the great posts then Paul. Excellent Job!

  17. March 17, 2008

    The girlfriend thing is so true. I swear, like every so often she just hits me and tells me I’m being stupid, and she’s always right. Then if I’m flipping out, she calms me down. Nothing like it.

  18. nm
    March 17, 2008

    You really didn’t say much here. Why do super affiliates never tell their readers how they gauge demand? i.e. how do you decide what to promote? how do you know a product will be a hot selling product? how much do you spend on your campaigns? You can tell us you are making 500K a month, but we don’t know if you had to spend 499K to get there.

    I really want to know how you decide what to sell and why someone would buy from an affiliate site as opposed to going to a bestbuy site or some other retail site.

  19. Wayne
    March 17, 2008

    With all the tools out there that every affiliate marketer with a clue should be using, it’s safe to say most are working with the same set of keywords for the most part when promoting a particular offer. It’s the passion, focus, and flat out hard work that some people put in that seperate them from the pack…

  20. March 17, 2008

    You mean mindset of an UberAffiliate! > Millionaire!

    I especially liked the part of the overdrafting, and kept going.

  21. March 17, 2008

    The real reason isn’t how, but it is why, that made all the difference.

  22. March 17, 2008

    typo *but it is his why, that made all the difference

  23. March 17, 2008

    I think I know what happend, read the blog posts from the time from, and to, and it’ll shed some light.

  24. March 17, 2008

    The last point is applies me a lot ….. my parents still say leave all this and go to school… i am fed up of comforting them .. hey i will soon be the youngest millionaire around in the city …lol

  25. Thank so much for this post. It reminds me of that famous 1940 speech given by Albert Grey called The Common Denominator of Success, where he talks about how the difference between successful people and unsuccessful people is that successful people make a habit of doing all the things that unsuccessful people don’t like to do.

    It’s not that successful people necessary “like” to do these things, it’s that they purpose – their motivation – behind doing these things is stronger than their dislike for them.

    Makes sense, right?

    Congratulations – may you have many more years of fabulous abundance!


    Erin Thoms Melnick
    Modern & Millions Maven

  26. March 17, 2008

    C’mon stop with all this “it’s all in your head” bullshit and tell us exactly how you had a massive jump in income! If you don’t then this blog sucks and so do you. I want a step by step VIDEO of you managing your biggest campaigns and then give me the login info to your ppc accounts. I want your keywords, your ads and your credit card number. Oh and throw in a video of your girlfriend in the shower. I’d also like the keys to your house, your bank account numbers and a pair of your moms underwear. You owe me because I read your blog. If you don’t then you’re full of shit. Stop pretending you’re a big shot and give me something I can use or I call shenanigans.


    (just kidding about all that, but I know people like that exist)

  27. March 18, 2008

    Hey, nice one – again. I can smell a publishing deal coming your way soon…

  28. March 18, 2008

    Thats a mighty kind gesture… but yeah, nice post Paul, all are good points and It took me almost 4 years to get rolling, sometimes things do take time

  29. March 18, 2008

    If you ask me I think you just got lucky or a good adwords account because I don’t know anyone I mean anyone that just starts an adword account out of the middle of no where and gets cheap as clicks as what you stated you got even on super long tail keywords that are in a non competitive market you said in another blog post you was paying 10 cents a post I mean really dude any one can profit from that well depends on the niche and etc, but reguardless 10 cents a click on ringtones is cheap well on a new account anyways I been paying a shit load on clicks and its been 2 months my cost are going down, but I never started out with super good clicks like that.

  30. March 18, 2008

    Do you feel you need all those characteristics or can just a few of them be enough? I am glad you mention networking, as those who dont beleive that its “not what you know but who you know” just dont know the right people.

  31. March 18, 2008

    Great post Paul…

    And those of you who think that it’s luck in the niche, you right people, it’s luck! But go get your luck! Do 10 campaigns, I promise that in 1 out of 10 you’ll get luck! STATISTICS WORK!

    My 2 Cents.

  32. Claudio
    March 19, 2008

    Ill admit im not the most computer savvy individual when it comes to stuff like this, but it interests me. For someone at ground zero on this, what literature would you recommend for me to read?

  33. March 19, 2008

    thats a very brilliant post paul!!!!!!!!!!!! good job.

  34. March 20, 2008

    I think this post is not only about how to make money on line it is about life, these factors are the driven factors of life. when you have the motivation the goals and the support every thing can be accomplished.

  35. March 23, 2008

    Well, it’s true, being a millionaire starts with a millionaire mindset. Then you need to put a lot of work into it.

    You need to remember though, you need to get your life in order, before you make any decent money. If chaos surrounds you in real life, chaos will surround your Online Money Making efforts…

  36. March 24, 2008

    what the fuck i didnt see my comment here??? :D

  37. March 26, 2008

    A reality check for most of the online-ers, hard work does profit the handful of determined individuals, no free lunches!

  38. April 1, 2008

    So true, Networking is very vital.

  39. April 20, 2008

    It’s not about what you know it’s who you know.

    Networking rules!!

  40. January 18, 2009

    ofZeBm hi! how you doin?

  41. March 20, 2009

    very intresting

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