CPA Empire Will Be

So I’m at the Media Breakaway Conference in Denver, and at dinner about an hour ago CPA Empire announced that they will be re-branding to

They announced that they’re putting their affiliate managers through an affiliate training program, blah blah…

The big news is, NO MORE DIRECT TRACK. They’re building out their own tracking system which is sweet, and want thoughts/ideas from affiliates on what they should do. Here’s a pic I shot from my table.


  1. TipJar
    August 7, 2008

    wow, they nabbed a good domain name.

    Cheers to no more direct track

  2. zL1n0x
    August 7, 2008

    They could soprt out the filitering. DirectTrack sucks for finding stuff easily – for example, whats with listing every country on the planet when you dont have offers for most of them?

  3. August 7, 2008

    Ok the .com news is old from shoe on twitter and I knew about the tracking change 2 weeks ago :) You aren’t exactly first.

  4. August 7, 2008

    I think the name’s kinda lame, no personality at all.

  5. August 8, 2008

    Nothing exciting.. They will still probably suck!

  6. August 8, 2008

    They should keep it simple. No campaign creation for products or whatever, just apend a kwd= tag at the end of the URL to sort stuff out.

    Grab Promotools from a promo tools area, with banners in all sizes and a banner request button, so that if you need a banner, they have it ready within 24 to max 48 hours.

    Yeah, I’m not a big fan of directtrack either..

  7. August 8, 2008

    So we are refer to them as the “Affiliate Network” now?

    Or, “I really like Affiliate, they have great offers”

    Great domain name, HORRIBLE company name.

    That would be like calling Texaco changing its name to “Gas” or BMW changing its name to “Car”


  8. August 8, 2008

    WOW! that is amazing CPA Empire has been trying to recruit me for a while – but never joined because of DT – might want to give them a shot once their non DT system is up!

  9. JJDW
    August 8, 2008

    How about you refer to them as … seems pretty fucking recognizable and easy to remember to me.

  10. Jason - Jabarch
    August 8, 2008

    Great domain purchase. Fugly brand identity!

  11. David
    August 8, 2008

    Wow – from an seo perspective is STRONG

  12. August 8, 2008

    I like this domain name. Why not no more direct track?

  13. August 8, 2008

    That’s actually pretty cool news. is one heck of a domain name.

  14. Tob
    August 8, 2008

    About fucking time. You can’t compete in this industry with directtrack.

  15. invisible777
    August 8, 2008

    Hopefully they do away with their Crayola-themed interface!

  16. August 9, 2008

    I think the oposite. I think it’s a great name… I wonder how much it cost them…

  17. August 9, 2008

    I wonder how much this domain cost… Easily $50k+…

  18. August 9, 2008

    Sounds good, and its great that they are moving off DT

  19. August 9, 2008

    A pretty penny you can be sure..

  20. August 9, 2008

    Good, nice name purchase…

  21. August 9, 2008

    Ha ha, pretty much as bang on in this industry as you can get :P That is what we are..

  22. August 10, 2008

    I was going to be at the CPA Empire meeting, but had a vacation. It would have been nice to meet you finally Paul! I live about 12 blocks from CPA Empire! :-)

  23. August 11, 2008

    Bet that domain cost them a large amount of cash. Especially when the seller realizes who is buying it. I bet the price doubled.

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