Google Adwords Launches CPC Site Targeting

I was in the lounge of the Hilton hanging out with a bunch of Wickedfire and Neverblue people, and someone was browsing their iPhone and said “whoa, it looks like Adwords just launched CPC for site-targeting.” One of the guys said “be right back, time to switch campaigns” and sprinted away. I didn’t really feel like moving so I waited until this morning, but Google did indeed turn on CPC bidding on a site-targeted campaign. Pretty awesome since in the past I had sites that converted pretty well for my offer but I ended up losing money because I was getting killed on CPM.

For those newer affiliates who haven’t messed around with site targeted campaigns : you can create content network campaigns and target what exact sites you want you ad to show on (you show up where they have Adsense ads). In the past, the only way you could have you ad running was with a CPM model : you paid for every 1,000 impressions to the ad. If you had a horrible CTR and got a ton of impressions, you could run up a nice bill. Now, you can just target sites and only pay when somebody clicks your ad.

You can still have ads in any format with the new CPC model, and minimum bids are $0.01 (as opposed to $0.25 per 1,000 impressions). I like this move a lot personally, because I’ve stayed away from site-targeting after some bad experiences with getting killed on CPM. I already had plans for sites I was going to run CPM, but now that I can run them CPC, I’m predicting that ROI is going to shoot way up. Good move Google.

For the official link, click here.


  1. November 8, 2007

    Seems like Google (and the advertiser) will be making less money this way, no?

    Why would anyone do CPM now?

    It’s like Facebook’s “pay for impressions” option – who in their right mind would do that?

  2. November 8, 2007

    I will go ahead and say what everyone else is thinking, am I going to get all public service on my blog now? Why send out a plane to crop dust one plant?

  3. himura
    November 8, 2007

    Uber, do you use lp gen or speed ppc?

  4. November 9, 2007

    crap. I’m thinking the same as Hustle… I feel lots of sites will have public service ads … or white spaces now… there goes all the MFA sites

  5. Kevin
    November 9, 2007

    How will the CPM ads compete with the CPC ads? It will be nice to target sites via CPC but I don’t think you’ll get much of a deal. I’m thinking Google will pit CPM vs CPC to see which makes them the most money and therefore you will have to raise your CPC to beat out anyone using CPM on your sites.

    Any thoughts on how they compete? I don’t see it on their site.

  6. November 10, 2007

    It’s not CPC versus CPM, it’s CPC or CPM. You as the advertiser have the option to choose.

    Who in their right mind would choose CPM? No idea.

    They also added demographics targeting to their new “Placement Targeted” campaigns as they’re calling them now. I’ve posted an article on that recently.

  7. November 17, 2007

    @markus941 depends on the size and quality of your site and your niche.

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