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Yahoo’s Quality Score – Not Even They Understand It

Posted by UberAffiliate on September 28, 2007 in PPC, Quality Score, Yahoo Search Marketing with 3 comments

I was looking through a few of my campaigns in different accounts in YSM, and taking notice of things like CTR, keyword relevance, and landing page relevance, and linking that to quality score. Overall, I was left confused and without much indication of what really influences quality score. For example, I noticed a couple things […]

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YSM Cracking Down On Low-Quality

Yahoo Search Marketing is starting to tighten up with their quality score policies, and many affiliates may be hit soon (if they haven’t already). The new policy is that if you have too many “low quality ads” (which I think is 1 bar, maybe 2, I’m not positive maybe somebody can comment and clarify), they’ll […]