Dennis Yu : Matchstick Man

A lot of chat has been going on recently of this Dennis Yu character. Dennis has been recently revealed as a con-man, with his failed local search company operating as a cover-up for porno websites. Sound crazy? Don’t take my word for it :

Dennis Yu – Rise and Fall Of A Con Man In The Affiliate Industry
Dennis Yu – Hypocrite Defined
How Dennis Yu Succesfully Trolled an Entire Industry
Dennis Yu Discussion

I’ll try and summarize this all into a short paragraph.

Dennis Yu built himself up as a pioneer of legitimacy in our industry. He ran a company that did local search campaigns for companies. He lied about his “investors”, number of employees, and profitability. It all ended up being a cover for porn sites. This I can confirm. I was out to lunch with Volk and a few other friends including Dennis at the time. See us all so happy here (yeah ignore those faces, bit of an inside joke) :

We’re at lunch and I can’t remember what happened, but Dennis had his laptop out and started playing a porn video. He was showing us ads or something, but we were all pretty confused why he was blasting a porn video in the Cheesecake Factory.

I let him write some guest posts for me. A few months ago he said he wanted to launch an article series that was for Scott Richter (who kicked Dennis out of his building), but it was really just promoting his BlitzLocal company hard. He also outed some Facebook strategies on TechCrunch, bringing much unwanted attention for affiliates.

I don’t think we’ll be seeing him at many conferences soon, but just in case : make sure to stick away and not buy into his b/s.


  1. Nick
    November 17, 2009

    Yu done got botnicked.

  2. November 17, 2009

    It looks like he conned a lot of people. Greg Ellison

  3. November 17, 2009

    Yes, Dennis had conned a lot of people; read about it on Shoemoney blog. I think he was very smooth but since everyone knows about this now, I wonder if he’ll have any place left to hide. Now, Matchstick Men was one con I didn’t see coming. If he’s that good then he’s way out there.. still, now it will be the Fall and Obliteration of Dennis Yu

  4. November 17, 2009

    Wow, yeah, this guy is quite the con man huh? I always thought he was pretty legit myself…

  5. November 18, 2009

    Really looks like he’s fooled many people as he’s hated so much over here and everywhere!

  6. November 18, 2009

    Crazy stuff.

  7. November 19, 2009

    I remember reading some of his guest posts on other blogs. He seemed very legit, but I guess that was only on the surface. The part about running a porn empire isn’t so bad, but he was obviously very sneak in how he went about trying to get investors and expand his business. All this bad press is bound to hurt his company.

  8. November 22, 2009

    There is alot of talk going on at the moment, does this mean what he does on the side conflicts with his main position? Is he into the quick money making schemes one of those that rise quick but fall even harder?

  9. November 24, 2009

    Oi! It just goes to show you that the line between fame and infamy is very thin. Anything to make money I suppose, but the loss of credibility and respect from his peers must be a bitter pill for Dennis Yu to swallow.

  10. November 25, 2009

    “He was showing us ads or something, but we were all pretty confused why he was blasting a porn video in the Cheesecake Factory.”

    haha classic

  11. December 1, 2009

    Whatever he was trying to prove he has made a serious mistake there. God, save us from ourselves.

  12. darknight
    December 1, 2009

    lol, like this is an industry based on honesty.There is no honor among thieves. Im sure acai/ringtones/resv/e-cigs AND PORN are really going to help humanity. BUT we know they make the money and anyone trying to make money in the green industry is green with envy on the ka-ching we make getting their little girl to pay $9.95 for Crush love quiz. Now where did I put my sham-wow?!

  13. December 4, 2009

    It takes skills to fool so many people;) he’s like a master;P

  14. Jasper J. Rhames
    December 18, 2009

    Dennis Yu screwed my best friend to the tune of over $100,000! Sadly, my friends time is worth more than that and the lost efforts on the work promised worth even more. My friend has moved on, yet he does not want me bringing him anymore business people to do work for him. That in and of itself has ruined that part of MY relationship because of the sick empty promises Dennis Yu convinced us of.

    I am not a violent person, but if I ever see Dennis Yu again, I will make sure to re-arrange his already disgusting face.

    Some tips for ANYONE thinking about doing anything with Dennis Yu.

    * Everything he says is a lie
    * Whatever he promises, he will go back on
    * Any gifts he gives you are not gifts
    * He is attached to the porn industry
    * I think he has a fetish for young boys because that is all he surrounds himself with
    * He has no process server for any of the states except maybe CO for which he does business in
    * He does NOT own a home
    * He is NOT from Palos Verdes and he does not live there
    * He lives with his mom in a shabby house in a crap neighborhood

    I really hope by us all pulling together he goes to jail, dies or worse gets tortured for all the ill will he has created.

    Dennis if you are reading this, you know who this is and I swear to god I will hurt you if I ever have the chance. You really messed with the wrong relationship.

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