Q&A Round 1

A while back I made a post asking readers to ask me questions that I would then answer in a series of video posts. I haven’t gotten a decent webcam yet and want to answer questions, so I’m just going to get to some of them here.

If you have a question, leave it as a comment on this post and I’ll get to it.

p38 asks…

How long do you usually work on a campaign before it goes live?

It depends on the campaign (like with everything), but if I had to give an average…I’d say I work on it for about 3-5 days. I’ll research similar pages out there advertising what I’m going for, build a quick landing page myself that resembles the more popular ones, build some keyword lists, and then upload. Once I test out my traffic and see that it’s actually converting and making me sales, I’ll pause everything, break my stats down, and recreate everything. Then after I relaunch, I do the major tweaking and split-testing as I go.

HustleStrategy asks…

Do you enjoy what you do (to the extent that you would do it for a normal salary) or do you enjoy the money? Are you going back to school? Why/why not?

I love what I do…you simply can’t beat it. I’d do it for a normal salary. It’s risky, exciting, rewarding, and you’re the boss. You just cannot beat it. I’m probably not going back to school – not immediately at least. I’ve put a little thought into taking a couple night/online courses, not sure what major. I’d probably do something that interests me, not something that would possibly “help my job”…physics maybe.

LearnPHP asks…

Is it true that not all niche sites do well?

Of course it’s true. I’ve had plenty of niches where everything is targeted: the site, the traffic, the adcopy, etc. But they simply didn’t convert to sales. No matter how much you try to narrow it down to those in just “buying” mode, many still want to just look. That’s where the uber affiliates and struggling affiliates differ. A struggling affiliate believes that everything can work, and work for months on end trying to get this one campaign to work. An uber affiliate puts some time, money, and testing into a campaign. If it doesn’t work, they move on to something else.

Jonathan Volk asks…

Do you often promote ZIP offers?

Actually, I’ve never put time into trying ZIP/email submit offers. The only thing I’ve ever run them through is Facebook. I’ve talked to some people who seem to have had a little success with them, so I’m sure it’s possible. The key here would be getting cheap traffic, and then selling them on the landing page. Which you could sell them by saying “All you have to do is submit your ZIP code and we’ll send you your ipod” or something like that, but then traffic quality with the networks becomes an issue because none of the traffic converts on the merchant end. I’m sure you could get some pretty shady things going with zips/emails.

p38 asks again…

Do you try to stay away from offers that require credit cards?

No sir. A good affiliate can get the buyer to pull out his credit card. Take the challenge! Make the visitor trust you, and they will pull out their card.


George Kim asks…

Last few articles you have written are e-book material. Have you ever thought about creating an ebook? Free Affiliate guide?

If I made an eBook, I’d have to sell it for $7. Yeah right. I don’t really care about making a book, maybe I’ll make a smaller one just to put on my sidebar and give away for free like everybody else does, but if I want to talk about something I’ll usually do it here. I do have a couple big projects coming up that should be preeeetty nice though. You guys will be finding out first from this blog, but be pumped.

Rajuthan asks…

What do you do with your profits?

Bank it baby. For real though, most of it goes into other projects, or just in the bank. I don’t really spend that much money on myself, my vacations come from Amex points and my toys come from affiliate networks and their reward programs. I’m hopefully buying a house in a couple months time so I’m just kind of putting away for that, and everything I’ll have to fill it with.

Alright, hopefully I answered your questions well enough. Once again just post any others you have here and I’ll hit them up. Q&A sessions are easy writing for me, and quality content for you, so let’s keep them coming.


  1. January 6, 2008

    paul great work – these are actually good questions too

    > Jonathan
    I to do not work with those zips, because you think the first person that had access to it might did have already gotten a good percentage of users to click and buy. What happens to the 100th person that want to use it, their chances are just low.

    Here is my question:

    How many campaigns do you create a day? How many do you get rid of?

  2. January 6, 2008

    Good point about checking similar pages of people running the same(ish) offer and making yours like theirs. May be something you want to expand on in a future post.

  3. January 6, 2008

    Thanks for answering my question!!

    -Jonathan Volk

  4. January 6, 2008

    Nice little Q&A. Can’t wait to hear about your new projects.

  5. Alex
    January 6, 2008


    Instead of buying a Webcam you may want to look buying TheFlip. I have found it awesome….


  6. George Kim
    January 6, 2008

    Nice Q&A…

    When you get a chance, update us on how your dad is doing with affiliate marketing?

    My dad (retired army) wanted to get involved with things I’m doing, same time your dad asked you a month ago? I gave my dad intro to blogging over the holiday break. I didn’t want to overwhelm him with too much info. At least get him reading about how to start a blog and write about things he is expert in.

    Just want to see what kind of advice you shared with your dad.

    Thanks and happy new year Paul.

  7. January 6, 2008

    I have a few question for you and will be happy if you give some hints. :)

    Do you promote affiliate offers that are in high competetive niches? If so how do you reaseach for cheaper keywords (do you go long tail?).

  8. tintin
    January 6, 2008

    When you test out an offer are you just building a one page landing site? If so do you then build more content on successful offers later?

    Thanks :)

  9. Tolouse
    January 6, 2008

    You started AM with $8??? What other computer based skills did you have that enabled you to be successful? By the way I have $25 to start with.

  10. January 6, 2008

    If something isn’t converting what do you assume is wrong first, the landing page, the keywords, or the offer?

  11. Anon
    January 6, 2008

    You’re running an offer that’s profitable, let’s say it’s making a low $xxxx per month. How do you take this offer to the next level, to let say xxxx per day.


  12. joe
    January 6, 2008

    What is your biggest frustration in affiliate marketing (if you have one)
    for me it was google slapping me with $10 clicks for a page that I thought should not be that high…….

  13. Ehud
    January 6, 2008


    I am really glad i found your blog its full of really helpful content! my question is: when i run an offer
    and my CTR is low how would i work out are the keywords no good or are my ads not good enough yet and i should keep split testing different adcopy’s or just move on to other keywords and how long would you let keywords run until deciding they will not be profitable with this offer?

  14. January 6, 2008

    When you say “I’ll research similar pages out there advertising what I’m going for”, where do you look for those pages?

  15. January 6, 2008

    What do you think is the single most important thing for success in affiliate marketing?

  16. REC
    January 6, 2008

    I have read blogs by several Super Affiliate mentioning that they have 200 plus websites. And then there are some that have maybe 10. What would you say is a good number of campaigns and/or websites to run at any one time?

  17. Ankur Jain
    January 6, 2008


    It might look like a basic question but for me this one is the most challenging part…I would like to know how to build decent landing pages in a short time (by myself and not by hiring anybody)?

  18. January 6, 2008

    Sweet! That is quality content. I actually enjoy those. Keep em’ coming! :)

  19. January 7, 2008

    where do you invest your money?

  20. January 7, 2008

    can you list a few good resources for people looking to start making money online.

  21. January 7, 2008

    Do you make your money exclusively from CPA type offers? Have you done anything with CJ or Clickbank?

    I’ve been trying to break into CPA for several months now, and apart from getting lucky here and there, I just can’t seem to make it work.

    But I’ve had great success with Clickbank and CJ (as an eBay affiliate).

  22. January 7, 2008

    Can you comment on techniques, learning resources or tools that help generate in batch Google Adwords text ad variations?

  23. January 7, 2008

    My 2 cents:

    How many campaigns do you create a day? – quality is always more important than quantity and I’d recommend creating as many as you can handle without having to compromise as far as quality is concerned

    How many do you get rid of? – when something isn’t working for you, show no mercy :)

    Alan Johnson

  24. January 7, 2008

    If you’ve targeted certain keywords which are not that relevant just because they are cheaper then keywords are most likely the main reason. If the keywords are relevant then you should definitely review your landing page and see where improvements are in order. If that is still not the case then, of course, the offer may simply not be convincing enough.

    Alan Johnson

  25. January 7, 2008

    I’d say that you should be involved with as many campaigns as you can manage, since there will always be some tweaking involved. If you are not able to do a good job of managing over 10 campaigns, then don’t and simply stick with what you can handle.

    Alan Johnson

  26. January 7, 2008

    Have you ever tried putting ads like adsense on a landing page?

  27. January 7, 2008

    What best courses/books/materials on Adwords/PPC/Affiliate Marketing you could suggest to get through?
    Which of them helped you in your business the most?


  28. ben
    January 7, 2008

    i have a quick question.

    What theme do you use for this blog. I love the layout, especially the section of 6 square sponsor ads that you sell advertising on.

    Can you tell me what you use (wordpress, joomla, etc) and what theme/template?


  29. January 7, 2008

    sick! are you buying that house with cash? That’s the best feeling!

  30. January 8, 2008

    This is a good idea

  31. January 30, 2008

    How do you manage your sponsor links? Do you run those yourself? I’m trying to find a good program to run similar type ads.

  32. Joe
    February 5, 2008

    Hey Paul,

    I know you are very successful with PPC marketing, but how the hell do you get google adwords to get the lowest bids as possible. I have been working a couple of hours a day and each time they want at least $5 on a bid or $1.

  33. March 19, 2008

    Great proof statement…Do you focus on ppc or organic traffic? Are you optimizing landing pages or microsites? Are you building a page around the existing landing page offers?

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