Case Study : Diet Pills : How I Ran It

Note : This is probably as far as I’ll ever go when it comes to “revealing” things to you guys. I’m giving you a niche I researched myself, keywords I used, and how I designed my landing page.

I have an old campaign that’s been sitting around forever now, and I’m not doing any testing with it so why not tell you guys and maybe you’ll make some money from it. I did some research a while ago and it looked like diet pills would be good to get into. All of the offers gave out a free trial bottle with just a shipping and handling fee. Hoodia, Phentermine, that sort of thing. I only did maybe five days of testing in Yahoo, got some data but had so many things going on I had no time to pursue it. So what I’ll do is walk you through how I set things up, how I researched keywords, built my page, etc.

How I Planned Things Out

I knew there were a bunch of great products out there, so what I decided to do was build a comparison/review page. I picked 4 offers from various networks and “reviewed” them. First I looked at the diet/weight loss campaigns on a bunch of networks, and then asked all of my affiliate managers what their top converting offers were. I got some stats, payouts, and EPCs, and then picked some offers. If I can remember correctly, the offers I tested were :

2DaySlimDown from Neverblue$33 CPA
Phenterthin from Hydra$30 CPA
PureHoodiaX from CPA Empire$32 CPA
and another Hoodia offer from Azoogle, which they don’t have anymore.

Now you know exactly what offers I ran, time to explain how I build my landing page…

How I Built My Landing Page

Like I said I used a review page. I included those offers in a list, and picked an order I wanted. Based on the EPCs my affiliate managers told me, I put the highest offer as the #1 and called it the “Top Rated”, and then the lowest EPC I put at the bottom and rated “Good Choice”. They each were rated 1 to 5 stars. The top rated was 5 stars, and the bottom of the list was 3 stars. You don’t want to rate everything five stars or else it looks fake, and people can tell. I wrote a small description about each product, and highlighted some facts. Things like “Average weight loss 13lbs in two weeks”, “Try a bottle free”, etc. I sold myself as a legit review site that was there to help the visitor find the best diet pill for them. I’m not going to give away the domain I used, because that will just open doors to people to try and find out as much about me as they can, lol.

How I Chose My Keywords

Next is keyword research. Well, I’m promoting diet pill offers, so it makes sense to use diet pill keywords. I had quite a few ad groups with very targeted ads. The Yahoo campaigns I ran them in are deleted now, so I can’t go in and get the exact ad groups and ad copy, but I’ll do my best. For my first campaign, every keyword had “diet pill(s)” in them. I broke down the adgroups something like this :

-diet pills
-best diet pills
-compare diet pills
-review diet pills
-safest diet pills
-cheap diet pills
-free diet pills

Each group had 100 or so keywords in it, some more some less. I used Keyword Companion to break the groups down.

As stated before, I just started with a campaign in Yahoo. I just wanted to test the waters for a couple days and see what kind of volume it produced before I got a little more serious and moved to Adwords. I think I bid $1.50 on everything to start. Once campaigns got rolling, my CTR was around 6-8% I believe. This is attributed to the tight ad groups displaying exact what the searchee wants.

The first couple days I think I lost maybe $30-40 each day, my revenue was around $300/day I think. This was on a small list of keywords and just Yahoo keep in mind. After seeing those numbers, I at least concluded that there was potential in this niche. Then I got busy with a more important thing, and that was replaced by another, etc, and I haven’t touched the campaign since around October. If I tracked my results and started dropping bids to make all keywords profitable, it could have turned out to be a pretty decent niche. I would then expand my keyword lists, and start scaling the living daylights out of Google to really up my revenues.

This should give you all some insight as to how I run some things. I don’t run everything like that, but it’s a pretty solid case study. Hell, I just told you a niche that I made money off of that had potential. Set things up just like I did and test it out. Good luck and if you get it to succeed make sure to tell me a couple of your best keywords that I can run ;).


  1. February 9, 2008

    Thanks for the great tips. Personally i’ve always marketed diet type products offline through direct mail. I may and try it online now!


  2. February 22, 2008

    Industries that thrive on failure rule…

  3. jefferson
    February 23, 2008

    Good post,

    I’ve been using that 5 star deal for a while and it works awesome! Thanks for blabbing.

  4. April 25, 2008

    what if you dont have $30-$40 to lose per day??? is there any way to not lose/spend more than $10-$20?

  5. May 29, 2008

    Actually you probably need more than that because the overall loss was 330$-340$ but he earcned back 300$.

    One way is bidding less. You can always start with lower click price but in that case the testing period will be slower. You can pay 1.5$ per click after you have had some success :)

  6. Jim
    June 24, 2008

    I thought this article was total fluff and a complete waste of time to read. Yeah, he really gave away a lot of information there, really upping the ante…whatever.

  7. September 2, 2008

    Thanks for the informative post.. and thanks for adding our comment to the blog. I am subscribing to your feed so I don\’t miss the next post!

  8. Great post! Just wanted to let you know you have a new subscriber- me!

  9. Damn
    September 2, 2009

    Damn. Tried this with one keyword group on Yahoo and failed. Gotta bid like $2.50 to be anywhere, so I was losing money. NP. CPC was dropping, dropping, but then ghetto ass acai floggers came in and my bid price went to hell. 3 rachel ray diet blogs. FML.

  10. April 8, 2010


    Thanks for letting us on the inside. Don’t see these kind of case studies.

    Everyone that makes money online generally tells you tricks AFTER all of it has dried up but these are some helpful tips that can be applied in the future, I’m sure.

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