Most of the time when we evaluate ourselves, we ask “What is keeping me from making that $100/day?” Why can somebody else make $1,000 per day and I’m struggling just getting to $100? There are a few common reasons that I can think of, and maybe some of them apply to you.
Reason #1 : Fear
Probably the most common reason people don’t succeed, is because of fear. They don’t believe that a person can make $1,000/day online, and don’t want to risk their hard earned salary in taking a chance to do the impossible. How many times have I said on this blog that you can’t be afraid? Many. You need to stock up some cash, and just go for it. Go all out, bid high, test keywords, test ad copy, test landing pages; and see what works. That’s the hard part, after that you just take what works and keep optimizing it to be more profitable, it’s all gravy baby.
Reason #2 : Cash Flow
I see this a lot in e-mails or on forums, a complaint is “I keep running out of money so I have to pause my PPC campaigns.” I always say the same thing to people…CREDIT CARDS! Get the most simple Amex, something like a Blue Cash (that was my first card), and if you can’t get approved with Amex try and get a MasterCard or something with a decent limit. This way you can spend money and not have to pay until the end of the month. Just make sure you either have enough money in the bank to cover it, or are profiting with the campaign.
Step 2 to this equation is getting better payment terms from your affiliate networks. Just explain to them that your cash flow is tight, and in order to continue the campaign with them you need to be on bi-weekly payments at least. As long as you’re making more than $5/day, they should be able to help you out because they want your business.
Reason #3 : Payout Problems
Many times the thing keeping your campaigns from profiting is the payout on the offer. Networks take a lot (20% on average) of the commission that you’re earning for them, they ALWAYS have room to increase your payout when you first start an offer. Negotiate and explain to them how much more you need per lead to be profitable and keep the campaign running, and you’d be surprised at how much they “can do for you.”
Reason #4 : Improper/Lazy Tracking
I’m even subject to this a lot, I start a campaign and I’m either too impatient or too lazy to set up proper tracking. I just let it rip and lose $1,000 and don’t even know what keywords converted and what ones didn’t. Don’t be lazy in getting your campaign set up, take your time and make sure you’re tracking everything. The “successful affiliate marketing formula” is really pretty simple, launch a test, track which keywords and ad copy convert, and get rid of the crap ones while optimizing the profit/breaking-even ones. So make sure before you launch a campaign that all your pixels are placed and other tracking things are in line.
Reason #5 : Distractions Distractions
I’m not gonna lie, right now you’re being distracted from directly working on your campaigns and making money. Things like reading blogs, visiting forums, blah blah. All these things can take up a lot of time, time that you could be spending making more money. I’m not going to write a story about this one, because I’ve said it a million times along with everybody else out that that’s ever given advice. Keep the distractions to a minimum and just focus on testing, tracking, and pulling out the trends.
Are you victim to any of these things?