This one is pretty much a no-brainer to all smart affiliates. One thing you need to be doing on all of your landing pages is : be positive. Ever notice a trend when you browse all the landing pages towards the top of the search engine? Here are some happy tips to make sure you’re implementing :
- Involve people. People make the landing page seem real, almost personal. The most common thing that’s done is your average good looking blonde. Sex sells yeah, but notice something else about them? They’re always smiling. I’ve used brunettes on pages and unless you’re trying to convey something sexy like with dating, they have a cute smile on. They work great on financial pages like credit reports and insurance pages. Traditional cute blonde…low(er) cut business suit…glasses…solid.
- Happy colors. Blues, greens, oranges, reds. Nobody wants to go to a landing page that looks like a rainy day with 5 different shades of gray. The most popular color is probably blue, although I’ve had some success with orange pages on a white background. In most cases keeping the background white is better, black looks much too dark and almost depressing.
- Focus on positive copy writing. Unless you plan on being ruthless and attacking their weak points with something like “Loser like you can’t find a woman? They can’t see your face here so put up a fake picture on Mate1 and chat with the hot chicks you desire!”, generally be positive in how you word your statements. Notice how the tagline of Geico is “I just saved a bunch of money on my car insurance.”, not “I was poor and depressed so I tried saving some money on car insurance with Geico.” Their statement is happy, they’re saving money, things are great. Stress why your product of service will help them solve whatever problem they have.
- Testimonials. Testimonials are definitely solid and most places know that. Research your offer page and most likely there will be a testimonials section somewhere with people praising the product. Scrape those bad boys and put them on your landing page. It gives the person a great positive and personal feel for what they’re researching.
More tips hope they help. And for the picture of the day.