Yahoo Search Marketing Partners with American Express

Some pretty hot news coming off the press here, Yahoo! Search Marketing and American Express OPEN are teaming up for a nice little partnership together. You now can receive a 5% discount to all of your Yahoo PPC if you use an American Express card. Five percent is rather nice, let’s think about that for a second. You’re a decent affiliate that spends say $500 a day in a Yahoo campaign to make $1,000 (which is entirely possible). In one month you spend around $15,000 with Yahoo. Pop in your Amex for the payment and you’ll get $750 back. That’s a big chunk of your mortgage payment for a month, or your car/medical insurance. Or just spend/save that extra money – I don’t care what you do with it. EDIT: Someone just brought up that in the fine print they state you can only get up to $500 back each year per card account. If you have a few Amexs you can still save a couple thousand I guess, and even if you don’t spend much it’s 5% back to you.

I wish I had a LinkShare account with an approved Amex program so I could pop in my affiliate URL, but it probably won’t be approved for a couple days. So I’ll just take a hit for the team in getting this news out quicker – American Express is key. How many times have I said that now?

Click here to get $25 credit from Yahoo Search Marketing.

Can we expect more than just this initial goodie?

“Yahoo! is pleased to work with OPEN from American Express to offer
savings on our award-winning Web site hosting, e-commerce and search marketing
solutions, which enable small businesses to quickly get online, sell online,
and market online,” said Todd Daum, vice president of Marketing for Yahoo!’s
Online Channel Division. “Yahoo! is also committed to expanding our
partnership with American Express as we explore opportunities to help connect
our respective companies with customers online.” [source]

It’ll sure be interesting to see what else they can come up with for us, but for now let’s enjoy some simple cash back.

Also remember that the contest is still going on. I’ve gotten some alright traffic so far but if you haven’t entered yet, it’s surely not too late. One solid link and you could be #1…trust me. Good luck!


  1. January 15, 2008

    5% is a good bump to push an ad over the edge. Assume there’s a bunch of affiliates bidding at $0.20. You can now bump up to $.21 and it’ll still only cost you $.20.

    Or imagine if you’re promoting an offer that pays $7. Now you’re essentially getting $7.35.

    Use your Amex as an advantage over everyone else (or, on the other hand, if you’re not using an Amex, you’re behind the 8-ball)

  2. Kiley
    January 15, 2008

    Saw this one coming a mile away.
    The douche bags over @ Google need to take notes.
    This is a really good look for Yahoo!.

  3. January 15, 2008

    This is great news. American Express just got even better. I can’t wait for my Starwood card to come in. Five percent back plus hotel points, sounds like the shiz to me!

  4. Chad
    January 15, 2008

    It is some good news, but savings are capped at $500 annually per card. From the fine print in the email:

    Yahoo!®: Valid on Yahoo! Search Marketing (“YSM”) and Yahoo! Small Business (“YSB”) purchases only. Maximum annual combined savings across YSM and YSB is $500 per Card account.

  5. Charles Tran
    January 15, 2008

    If you look at the fine print, the $500 annual open reward cap from yahoo pretty much eliminates any real benefit to most advertisers.

  6. Mr. T
    January 15, 2008

    well..$500 is better than nothing i guess. too bad there’s a cap.

  7. January 15, 2008

    I agree, 5% is a lot, especially for big spenders since, as you’ve stated, if you are spending 5 figures or more on a monthly basis, 5% can and will make a difference.

    Alan Johnson

  8. January 15, 2008

    wtf. $500 annually? how lame. I retract my previous statement.

  9. January 15, 2008

    Friggin fine print – always ruins the fun.

  10. I’m sure we’ll see more partnerships like this with other card companies and established networks, especially as Affiliate Marketing becomes recognized as an actual profession in the next 2 yrs or so ….

  11. January 15, 2008

    They have a 2% cash back card that’s not capped at $500 like this offer. You can get some serious money back with that bad boy. Plus you can get that on any purchase on any network.

  12. January 15, 2008

    Pay with the Blue Cash from American Express card and earn up to another 5% cash back.

    We may actually consider reinstating our Yahoo PPC account with this nice little bonus.

  13. January 16, 2008

    Here is the link for the free $100 to sign up.
    (No its not an affiliate link)

  14. January 18, 2008

    This is all pretty interesting.

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