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Add me on SphinnMost of the time I post about PPC, I’m mentioning Google Adwords. Mainly it’s because it’s what gives most people the hardest time – myself included. I’d say it has the most risk, but also the most reward, as Google is the king of traffic when it comes to PPC engines. But what engines should you start with? What about Yahoo and MSN? Here are two open facts :
- Most of my PPC traffic comes from Google Adwords, and I make good money off it. I do have Yahoo and MSN accounts as well, but I’m getting the most traffic from Google.
- I know people who are making $3,000-5,000 day using Yahoo and MSN, with minimal Google. That’s definitely possible as well.
Don’t be tranced into thinking Google is the only way to a lot of money. There is plenty of money to be made in Yahoo and MSN – and generally it’s cheaper. So where I may spend $2,000 in Google to make $3,000, my buddy in Yahoo may spend $1,000 and make $3,000. Where did I start affiliate marketing? Yahoo Search Marketing. So when then do I focus most of my efforts into Google? Mainly because I’m a pretty impatient (scratch that – very impatient) person and I want the most possible traffic in the shortest amount of time. So I usually just go pretty guns and glory in Google and most of the times end up losing a buck or two (or three thousand two days ago – lol).
If you’re starting or having a rough time with Google, take a step back and work in Yahoo a bit. They’re a bit more confusing at times because some things in their system are just whack, but it’s cheaper traffic, lower volume so you’ll spend less, and not as overwhelming or upsetting as Google (because looking and seeing 2/5 bars in Yahoo for quality score just isn’t as rough as seeing “Poor – Please Bid $10.00″). MSN has been hailed as cool by some people because you can get nickel clicks on random keywords…this was cool in the days of ‘ole but I don’t really do anything like that any more. Once you get your campaign optimized and running in Yahoo, just export it and import it straight into MSN and let it run. Track it and make sure it’s profiting, but it should if you keep everything the same.
What about the even smaller guys like Ask and LookSmart. I’ve had a little success with Ask in the past and the traffic is really cheap, but I wouldn’t recommend LookSmart. I got a bunch of terrible traffic and lost a couple thousand, thankfully they refunded it all for me as I set up terms beforehand to “test” the traffic. In either case, I wouldn’t start your campaign testing with Ask or LookSmart, I’d just use them as a possible supplement to your already strong campaign.
So let’s answer the title – which PPC engine should you start with? Ready for the uber surprising answer – it’s up to you. If you’re more conservative, get things going on in Yahoo and MSN. If you’re impatient like me and don’t care about losing a few bucks, try and hit Google hard. There is one fact that I will tell you is the 100% truth though :
There is money to be made in Google, Yahoo, and MSN. All of them.
February 6th, 2008 at 5:14 pm
I think you are exactly right. If you have little budget, but do have time, try out MSN first. MSN is a great training ground to feel out affiliate marketing. Honestly, I went to Google first and it ate my lunch.
February 6th, 2008 at 5:28 pm
I recently signed up with Yahoo and though i think there interface sucks compared to yahoo, its still can generate traffic to a site.
I was wondering if optimizing keywords “” [] works the same way as in google?
February 6th, 2008 at 5:29 pm
There’s no match types in Yahoo yet.
February 6th, 2008 at 5:40 pm
[...] Original post by SUP3RNOVA [...]
February 6th, 2008 at 5:48 pm
Amen. I’ll drink a beer to that.
February 6th, 2008 at 7:17 pm
Google is a great place to burn cash if you don’t know what your doing.. Or, is that investing in data? Hmm..
February 7th, 2008 at 12:01 am
“There are no failures. Only lessons to be learnt.” I heard someone saying that.
February 6th, 2008 at 7:47 pm
I find Yahoo’s interface more confusing for some reason. Maybe its because I started in Adwords and got used to it. And MSNs interface just doesn’t work half the time in firefox. The little ajax loading gifs just sit there and rotate, and i end up loosing all my work.
Other than that though, the traffic does convert slightly better from what i have seen.
February 6th, 2008 at 10:36 pm
agreed, especially when you have to have content network on or off on all these different campaign levels. And adding negative keywords and setting “advanced” vs. “standard”, all can be a bitch with so many places to set them…
February 6th, 2008 at 8:17 pm
Great article
February 6th, 2008 at 8:26 pm
Nice post, I was wondering if you used Yahoo and MSN much. I know you stated a little while back when you revealed your Diet Pills niche that you had done some testing in Yahoo before you ever bothered with Google. I had planned to do the same, I can’t stand to make a stupid mistake and lose a lot of money.
February 6th, 2008 at 8:46 pm
I lost quickly on google. Yahoo is working well for me and I am on path to make more than I do from my full time job this month (my second real month of AM).
I personally think LookSmart is crap from experience. Sometimes you get what you pay for.
February 6th, 2008 at 9:31 pm
I’m very enjoy to read this content.
Thank you for good information :)
I ‘m coming back to read more content.
February 6th, 2008 at 9:46 pm
Paul -
I’ve found that the opposite is true in terms of ad prices in Yahoo vs Google. This is usually why you see arbitrage on some high valued terms from Google to Yahoo. About 75% of my ‘Yahoo Search’ traffic actually comes from Arbitrage pages on Google, ecspecially on competitive terms. Have you seen anything like this as well?
February 6th, 2008 at 10:04 pm
3-5k per day, Is that net or gross?
February 6th, 2008 at 10:23 pm
What to start with?
None of them.
Spend your money on mass traffic.
February 6th, 2008 at 10:33 pm
I just started PPC about a month ago. My best campaign is only on Yahoo and MSN now. I’m netting $100-$150 a day with an ROI of 75%-110%. it’s a $1.50 payout. I plan to do to google once i get my LP done. But yahoo and MSN are treating me nice!
February 6th, 2008 at 11:59 pm
That’s a nice tip. Most of the newbies start it with Adwords which is more complex. They end up not understanding it very well, and losing money.
February 7th, 2008 at 2:21 am
I always tell people to start with Adwords. If you can master Adwords, landing pages, etc… you can make bank. There is a reason why Google is a $150 million dollar corporation.
February 8th, 2008 at 4:16 pm
You are missing 3 orders of magnitude. GOOG is a $150 BILLION company.
February 7th, 2008 at 4:40 am
I must be doing something badly wrong, whenever I try PPC I don’t get sales.
I assume you need a landing page that reviews a product/service?
What kind of product? Is it insurance, medical cure, dating?
If people are going to post about making 1,000’s per day with PPC they could maybe give us a hint about what markets to avoid and which one’s make these incredible ROI’s.
I know you guys owe us nothing but it would be nice to avoid getting burned following the wrong paths.
Andy
February 7th, 2008 at 8:22 am
You have a make money online blog – surely you should be telling us how it all works?
(PS try viagra and diet pills – you want a recurring expensive item)
February 8th, 2008 at 6:37 am
I have produced my own products and sold them online, generated income from Adsense and affiliate sales via free organic search engine traffic.
My blog is not about teaching people anything I don’t feel qualified to talk about.
I just had no success with PPC. I mean zero profit since my click costs quickly wiped out the chance of profits. So I wanted some guidance on how to generate $1000’s per day.
The main stumbling block seems to be identifying a lucrative affiliate program.
OK I think the best approach is to make a high quality score landing page. And once the profits appear, scale up the range of keywords and bids to increase traffic.
That’s what SUP3RNOVA taught here, which I am thankful for.
February 7th, 2008 at 11:59 am
I nearly pee’d my pants reading this post.
Hilarious!
February 7th, 2008 at 6:25 am
Thanks uber but I am wondering about ppc engines like clicksense can that traffic be coonverted
February 7th, 2008 at 2:13 pm
The others suck in my experience. Click Fraud runs wild. They will suck your toenails off right through your shoes if you let them.
February 7th, 2008 at 9:45 am
Q: What PPC Engine to Start With?
A: All of them
Helpful.
February 7th, 2008 at 12:10 pm
I’ve made good money on all of them. Although, Google has had a better success rate in my book.
February 8th, 2008 at 11:05 am
Don’t use Ask or Looksmart or Adbrite or any of the other 3rd tier programs. Crap traffic and tons of clickfraud. Stick with the 3 mentioned here.
February 8th, 2008 at 7:11 pm
Make sure you check out the vouchers when your making accounts with any PPC company. You can often get a fair amount of free credit.
February 8th, 2008 at 8:01 pm
Moving Beyond Paid Search…
A recent post by Paul of Uberaffiliate (Uberaffiliate.com) got the gears in motion for this post. In his article “What PPC Engines To Start With” , he goes into a brief overview of the characteristics of each search engine and what hes co…
February 9th, 2008 at 11:26 pm
[...] is almost 2 months old and I think is time to bring some quality traffic to it. I’ve read this interesting article on UberAffiliate. In the end, Paul tels you have to make the final call. [...]
February 10th, 2008 at 10:43 pm
[...] Here is the post from Uber Affiliate [...]
February 27th, 2008 at 5:29 am
My opinion is also that MSN Adcenter and YSM are best to start with regarding PPC. Also YSM is easy to make money online, especially when you are new to the whole game of pay-per-click advertising. Though we shouldn’t forget that Google Adwords give us more traffic then YSM. And more traffic means, more leads, more money… Personally, I will only move to Adwords for a certain campaign when it’s doing well with Adcenter & YSM.
March 7th, 2008 at 1:04 pm
[...] Page or Redirect? Diversification or Domination? What PPC Engine to Start With Affiliate Marketing On A Low Budget [...]
June 18th, 2008 at 7:50 am
I wish I found this site about a year ago :)
Great content!
June 28th, 2008 at 11:35 pm
Is this information accurate to date?
The reason I ask is because I was told (in advice form) directly by a known affiliate that “Yahoo is too expensive “. Also, he told me MIVA is junk. What do you think about this?
Ricky
October 6th, 2008 at 8:19 am
Thanks. I haven’t jumped into MSN or Yahoo yet, so your post came at a good time. I look forward to checking those out.
January 8th, 2009 at 1:07 pm
I’m an seo guy, but I’m getting slowly into ppc, and as you said, I started with YSM and MSN.