Possible Adwords Tip?

Just going to do a quick think out loud session here right now with myself and you guys.

Now maybe it’s just me (but it’s most likely not), but if I have a good Adwords campaign running (meaning good volume) and I pause it for a little while, a lot of times when I restart it up the volume is crap. For whatever reason they just quit giving the campaign impressions (this happens more with the content network than search for me). We obviously want to be able to pause our campaigns but avoid having them be killed off.

In walks day-parting. With this feature in Adwords, you’re allowed to run your campaigns specific times throughout the weeks. So for example in a financial niche conversions are generally lower on the weekends, so you may want to pause the campaign then. We can do this in Adwords and it’s a great great feature.

So my idea is: instead of pausing a campaign, why don’t we just go into day-parting and turn the entire week off? Will this create a different glitch sort of effect in Adwords where it will still consider the campaign “Active”, but paused at the same time? And when we turn the day-parting off, will the campaign resume like it normally did before?

Could be interesting and I may try it soon…


  1. September 27, 2008

    Good thinking, might (as long as not too many people are going to ‘misuse’ it) very well work!

  2. September 27, 2008

    Pausing reduces volume since your QS is outdated. Pausing the campaign will have a similar effect – since you’re not accruing a recent CTR.

    I’d still try it though, and let us know.

  3. September 27, 2008

    Thats what i always do and it works better then pausing.

  4. Jessie Upp
    September 27, 2008

    Good point.

    I work with YSM and I see the same thing happening.

    When changes are made on an account, it’s updated on many servers.I think there is a “reward” for those advertisers that keep their campaigns going.

    Would lowering the entire campaign CPC at the same time do the same thing? (assuming all keywords are the same price, or this would be a major hassle).

  5. Matteo
    September 27, 2008

    I suggest another solution: set the daily budget as low as you can (1 $, 2 $).
    This works fine for me.

  6. nate
    September 27, 2008

    Yeah, that’s what I’ve always done too. Just kidding. I’ve never used adwords. I just wanted to fit in.

  7. September 27, 2008

    Best thing to do is put the daily budget to $0.01 instead of pausing ;)

  8. September 27, 2008

    Interesting tip, i’ll give it a try…

  9. September 27, 2008

    Sounds like something worth trying instead of blogging about

  10. alexa7
    September 27, 2008

    Didn’t i just read something about that on ppc.bz?

  11. September 27, 2008

    Im quite new still, but thought I would offer this. In the content network whenever you start a campaign (either restart or starting) it can take up to 4 days to get traffic, could that be what you are experiencing when relaunching?

    As far as this, I have tried the timed ads and the do seem to work and traffic seems to pick right back up. Over the summer I turned weekends off for a campaign, now I have weekends only, still works alright.

  12. September 29, 2008

    Good Tip, Gonna try it out..:D

  13. September 29, 2008

    I’ve noticed the same thing and I’m actually suffering the same presently. I paused a campaign that was generating over a thousand clicks a day with something like 400k+ impressions on Saturday and just tried resuming it today, 7 hours later, no impressions… Quite frustrating….

  14. September 29, 2008

    I think the better way is to reduce the daily budget to a few cents or a dollar that way you will still be on track…

  15. September 30, 2008


  16. September 30, 2008

    Nice idea. I tried adword a little till now. Beside pausing ads we can off entire week.
    If you are stopping ad from running due to lack of adword budget then it it better to consume low in daily budget to adjust it.

  17. October 1, 2008

    I hadn’t considered this use of day-parting. Great tip!

  18. October 1, 2008

    I guess i’ve been lucky. whenever i pause then unpause I get impressions again with no probs

  19. October 1, 2008

    This is quite intriguing. I haven’t done a lot with AdWords, but I haven’t had this particular problem. I’ll have to keep an eye on that in the future.

  20. October 1, 2008

    Sorry, but what do u mean by “day parting” – I’m trying to get into affiliate marketing and am trying to learn all of the language :)

  21. October 4, 2008

    Hmmm. Not really sure this will work.
    I think the best thing to do is just lower your bid amount for the week you want to be offline
    Adwords is such a fussy thing that even the smallest changes make such a big difference

  22. October 5, 2008

    I tried it, didn’t make a difference.

  23. October 5, 2008

    Yep, no difference for me.

  24. October 5, 2008

    Cool idea, I hate when this happens to me. Plz post your results.

  25. October 6, 2008

    I don’t think this will work. Definitely a nice idea though… it’s always nice to try to think outside the box a little bit on this.

  26. October 6, 2008

    Thanks for the tip.

    I actually tried this and found out that it more profitable for me and cuts excessive costs.


  27. REC
    October 19, 2008

    Day parting is a setting in your campaign that allows you to turn on and off ads at certain times of the day.

    You need to get over to PPC Classroom 2 before 12PM Tuesday when they close. You ‘ll learn ever thing and a ton there.

  28. November 28, 2008

    Would love to know if this is confirmed to work.

  29. November 30, 2008

    i cant believe it , is it tested if yes for how much time ??

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