Just going to do a quick think out loud session here right now with myself and you guys.
Now maybe it’s just me (but it’s most likely not), but if I have a good Adwords campaign running (meaning good volume) and I pause it for a little while, a lot of times when I restart it up the volume is crap. For whatever reason they just quit giving the campaign impressions (this happens more with the content network than search for me). We obviously want to be able to pause our campaigns but avoid having them be killed off.
In walks day-parting. With this feature in Adwords, you’re allowed to run your campaigns specific times throughout the weeks. So for example in a financial niche conversions are generally lower on the weekends, so you may want to pause the campaign then. We can do this in Adwords and it’s a great great feature.
So my idea is: instead of pausing a campaign, why don’t we just go into day-parting and turn the entire week off? Will this create a different glitch sort of effect in Adwords where it will still consider the campaign “Active”, but paused at the same time? And when we turn the day-parting off, will the campaign resume like it normally did before?
Could be interesting and I may try it soon…