Your Perfect Tracking System
So we all know that Prosper202 does an awesome job at providing free affiliate tracking.
But if you could build your own tracking system, the perfect tracking system, what would it include? What would it do? I want to hear your thoughts on this. A few points that I’d include :
- First thing is connecting with the Adwords/Yahoo/whatever API so we can do lots of things.
- Grab the real cost data (I know P202 is working on this).
- Automatically detect click fraud and block the IPs.
- Edit PPC campaigns from the program and post the changes without going into Adwords.
- The usual graphs and whatnot.
Those are just a few things off the top of my head, I’m curious as to what you guys would include/deem necessary.
Custom bidding rules. So you implement a rule and it automatically updates your bid on each keyword continuously in real time. This would be especially useful for cpv.
I always think of stuff and now I’m drawing a blank…I’ll have to come back to this.
A tracking system that does not allow for split testing on several levels like ad copy, landing page, and offer would be pretty much worthless to any one who cares about testing.
I would also add in historical bid tracking so I can see what my bid was at various positions over time to see what placements provided the best cost vs volume.
It has to be super easy to install, use, and implement.
Provide global post back URL integration with the networks so that I can run any offer anytime without needing to wait for pixels to be placed.
also, would be able to run any type of traffic, ppc, organic, image ads, ppv, etc…see the different metrics on how they are used (ie CPM, CPC, EPV, etc).
I know the Prosper202 guys are hard at work on alot of this, so in due time it will come.
There are plenty of second generation search tools that will blow away the first gen stuff, as well as all of the items listed here in comments. The real question is how much budget are you willing to dedicate in order to get that functionality?
The tool should include video tutorials to insure that the users got the most benefit from it.
all of your suggestions are good. but i would really want a tracking system that gives actual suggestions on bid prices etc.
you know that commercial for etrade where the guy from law and order shows how the system gives suggestions…THATS what i want!
Google Analytics with defined goals can offer additional analytics information.
Newb.
Any system that completely automates bidding based on profitability and integrates with the AdWords API would be ideal. Luckily, such a thing is on the way ;)
Automatic double scrubbing of affiliate links, cookies and keywords so ZERO traffic data is sent to the network.
Email alerts when certain keywords/ads fail to meet set criteria. Or simply be able to pull them up instantly in the interface.
If you have a huge keyword set you’re bidding on it would be nice to know what keywords didn’t convert after say, 300 clicks, etc.
Automatically tracks competing ads on for your keywords (like hexatrack or ppc bully) along with everything else.
Be able to create alerts for ads that stay around for x amount of days, etc.
Paul nice way of getting free ideas from public. this post was obvious that you trying to brainstorm ideas for the “new” tracking (or should I say your tracking system). good one!
Built in offer rotation would be nice.
i like the bit where he talks about affliate marketing
“Grab the real cost data (I know P202 is working on this).” – this would be the most important factor for me.
I think its a pretty good post :)
ASW 09 will be done
Ye, i use Prosper202. I prefer the hosted version so much more!
I think the biggest thing would be that it would have to work all the time and would be something that I would trust. I was using Prosper 202 recently and I think something was wrong with my install because as soon as I started using it, the few campaigns I had live all stopped making money. I removed my tracked links and I am back up to where I was before.
I am new to PPC as I am sure you know from TAC Paul, so knowing your tracking system is working all the time, every time is important.
I have only one question, how much money you gonna spend?
where do you come up with this stuff at. this can help me out now
i really like this subject thanks
I think its a pretty good post too
There are some great ideas so far. I am happy with google analytics though so I do not think I will be changing anytime soon.
Great idea! This would be very helpful.
Awesome Blog….!
Well, i really didn’t know about Prosper202. I am very satisfied with Google Analytics, but will have to look over Prosper.
Co-sign.
Prosper202, never heard of this program.
How do you do automatic double scrubbing of affiliate links?
Great post, looking forward to more from you
Prosper is doing a great job when it comes to there software
video tutorials will be highly recommended,. One thing i like about it. Its free
you look gay.
Not sure exactly what he’s talking about but you could get a couple ideas at http://www.slightlyshadyseo.com/index.php/controlling-your-referer-and-hiding-your-traffic-sources/
Editing automatically without going into Adwords would be “WOW” :)
That would be pretty awesome.
I think PPC coachs tracker is better.
Great post, nice points you got there. I think people should find out the secrets to affiliate marketing more than wining around that they aren`t making any money.
There are some loop holes in the search engines.. some techniques that can generate thousands of monthly hits and obviously conversions.. :)
Good luck everyone :)
That would be pretty awesome.
that’s really great and hope will be helpful for me ~thank you
If this software can block ip address, does it include dynamic ip address?
Thanks for the idea
Great post.
Hope next year we’ll read something new,fresh and original in the post. Happy New Year to everybody.
I have got some instructive ideas from your experience. Never late to be improved.