Haven’t made a post in a while, I’d like to get back to posting more but I’ve said that before, so we’ll see what happens. I’ve had some industry friends come out with a few things though and figured they were worth sharing.
Local Lead Plan from Chad (CDF Networks)
I’ve known Chad for a while now, I’m sure many of you guys read his blog CDF Networks. If you know anything about him from his blog/tweets, it’s that he’s a good and honest guy. He doesn’t need to tear it up on rebills and acai because he knows what he’s doing outside of that realm (ie real marketing…acai is like taking candy from a baby).
Today is the official launch of his infoproduct Local Lead Plan. He gave me a free copy and it’s actually pretty awesome. The product is all about generating affiliate like commissions, only from local businesses, not affiliate networks/global offers. This is something he’s been doing for a while now and has gotten really good at it. It’s also something that’s very easy to share because for the most part, it’s local. He’s not too worried about you stealing his campaigns because they’re where he lives and already his clients.
If I were going to do this I’d join my local Chamber of Commerce that has business events for networking local businesses. That will give you a nice variety to pick from, and from there it’s about approaching them and letting them know that you can send them a bunch of new customers if they want to set something up. You’d then build an affiliate site for them and send them online traffic and get paid based on how many customers you send them.
I see this as being nice because it’s a little extra work (instead of just grabbing an affiliate link), but in the end you get more control. I have a feeling that most businesses won’t have much idea about what you’re talking about, which makes it easier for you to dictate the rates and commissions.
I believe there’s some nice eBook price slapped on of $79 or something…but honestly it’s worth it. If you’re struggling at all with online affiliate marketing, Local Lead Plan is definitely something you can profit from. Not get rich quick, but certainly can get rich.
Tatto Media Bi-Annual Affiliate Survey
Tatto Media just released a survey they took with over 2,500 affiliate marketers participating. They asked some general questions about the industry and got some cool figures/graphs. Shoemoney did a blog post about it a few days ago here.
Some of the more interesting points :
- Nearly 68% of affiliates were promoting on 2-6 different networks, while approximately 22% were promoting on 7-15 different networks. Only 2% of respondents promoted on 36 or more. 50 affiliates out of every 2,500 are promoting offers on 36+ networks? Oh mama, for me it’s always been 2-6.
- 60% of respondents believe that affiliate marketing-related tradeshows and conferences are valuable to their business, with the majority, 55%, stating that Affiliate Summit is the most valuable. Found this kind of interesting, I thought it’d be higher than 60%. Trade shows like Affiliate Summit are awesome for business, if you don’t get something out of it, it’s because you’re doing something wrong…not the conference not serving it’s purpose.
- Many affiliates read various industry blogs for information, but nearly 42% said ShoeMoney was the blog they read most. NickyCakes was also popular at 35%. Not a surprise that Shoemoney came in at the #1 affiliate blog read. 35% from Cakes surprised me though, maybe it’s because he won affiliate of the year (for…what exactly? I didn’t know that referring a bunch of the original acai guys, traveling to Asia, and coming out with an overpriced product was what Shawn was looking for). Only kidding Cakes, I jus’ mad ;). My blog came in at 15% which surprised me…I haven’t been posting at all I figured it would be lower.
You can download the full report and check it out here.
On a side note, HasOffers a while ago opened up some different and paid options for their affiliate network software. If you have a product and you want affiliates on it, starting your own mini-network is a good place to begin.
Volk-nation Tearing It Up
When he’s not at a freakish family birthday party or hanging with his boo Mrs. Volk, JV has been taking the guru world by storm. He released his free affiliate marketing guide, and since then jumped from ~3,000 readers to almost 15,000. He posted some stats on his blogs 3 year anniversary :
# See about 1,003,980 affiliate blogs stop blogging.
…shit! That’s me.
If you’re a Neverblue affiliate you may know about their Out of Bounds contest. You can win an all-expenses paid awesome trip to Vancouver Island and do a bunch of outdoor activities like jet-skiing. Neverblue is a solid network and I’ve always been a fan of networks that don’t use DT. One of the ways to win is by becoming 1 of the 7 affiliates with the highest incremental revenue gain. That means you don’t have to do ridiculous volume, you just have to show the best growth on your offer.
Twitter really isn’t my friend, but they are releasing an ad platform. I haven’t read too much into it, but TechCrunch reports they’re starting with a CPM model and I read on Wickedfire that these will show up in searches only. With the amount of bots performing searches this would really water down CTR and skyrocket CPC.
Maybe a blogger will find an exploit and become famous like meeeee (please understand my sarcasm in almost anything I ever say).