This goes along with what I posted about a few days ago – you can’t be afraid to lose some money initially. We know that Google factors CTR a lot into your quality score. So in the beginning (when your minimum bids haven’t been slapped yet), instead of bidding at your target bid prices and working on different ads with the best CTR, show Google that you’re the man! If you’re bidding for your target range, your ad may be in the #8 spot and a good CTR for you would be 1-2%. That’s not bad, but you may get slapped (unless your landing page is insane). While a 1-2% CTR would be nice in the low positions, CTR in the premium spots have for me been on average of 8%-20%. That’s a HUGE difference! Jack your bids up like crazy in the beginning and see that crazy CTR (you’ll be spending a ton too), and Google will reward you.
note : this tip is not for those who can’t afford to lose a lot of money initially. Your CTR is going to be sky high which means you’re going to get a lot more clicks that are all a lot more expensive. But this will give your campaign a crazy CTR which means the slap will have a much less (if not any) impact on you.
Plus, getting huge volume also allows you to test things faster (ads, landing pages, everything) because you’ll compile data much quicker.