Google Spring Training

Dennis Yu is CEO of, a leader in local search engine marketing. He can be reached at if you have any questions. We went to the Google Spring Training together in San Fran and he was nice enough to write a guest post on what was covered. He’s done some crazy things with PPC campaigns, so I’d take his advice.

Paul, Larby, and I attended a spring training session for large advertisers at Google yesterday. Besides the free Google goodies, we learned some interesting facts and ways to grow our campaigns:

  • 54% of all content revenue on the web comes from just 4 sites: MySpace, Yahoo, AOL, and YouTube. But these sites comprise only 22% of all pageviews. Niche site traffic is not only cheaper, but far more engaging to users and more likely to convert.

  • 15 hours of video are uploaded to YouTube every minute. In fact, based on searches, YouTube is the 2nd largest search engine in the US. Have you tried sponsored videos and overlays on YouTube? You can’t buy it via AdWords and there are unique ways to target. For example, you could potentially target an artist’s video and show a ringtone ad for their name in an overlay. YouTube Insights will even tell you how engaged visitors are at each point within your video.

  • 36% of searchers who see a display ad then did a search on line. In other words, if you are building a brand, using display and search in combination will lift sales. Further, using paid search to augment organic brand traffic on average drives 23% more visitors than using organic alone. Thus, there is measurable value to brand bidding. Google’s Display Ad Builder will help you create static and flash ads in minutes– easy and powerful if you don’t have the money to hire professional designers to make ads in multiple formats. Try it!

  • 30% of people who are watching TV are also on line at the same time. Use what’s popular on TV to gauge what may be popular on-line, too– you can ride that wave to your advantage.

  • 193 million folks in the US are on line. Of these, 64% have broadband. The average American now spends 16 hours on line per week.

  • Though the overall economy is hit like never before, 25% of companies say they are increasing their spend online, while only 13% say they will spend less on line now.

  • The unspoken statistic– how much did Google spend on this training event? They had free booze, food, shirts, books– plus had on hand product managers from Google Local, YouTube Insights, Google Analytics, Google Classifieds, Search Insights, and other groups.

If you’re an affiliate, you’ll want to grow your knowledge beyond Affiliate Summit and Ad-Tech– come to events such as these. Build your relationships with folks at the search engines, too– as they can help you improve your campaign performance. I met other advertisers there who market health supplements, insurance, and online dating. What are you missing out by not being there?


  1. May 11, 2009

    Wow! What a good post with a ton of information!!! Thanks Paul!

  2. May 11, 2009

    Hmm…. you tube the 2nd most bigger, that is why some great bloggers and marketers account had been suspended for no valid reason.

    Just heard that Alvin Phang and Robert Plank’s account had been mark for deletion a few days ago….

    what’s online is what’s offline, woo, that could be quite and advantage tip to marketers, never knew about it, thanks for the tip.

  3. May 11, 2009

    Youtube idea == win.

  4. May 11, 2009

    Nice sharing thanks Paul!..
    I like the fact on 30% of people who are watching TV are also on line at the same time. Absolutely right! We should take advantage on this..

  5. May 11, 2009

    5 star post!

  6. May 11, 2009

    Great information. Thanks

  7. May 11, 2009

    That’s some golden info right there. Makes me wanna attend one of these too.

  8. May 12, 2009

    Dennis sent me over to see this. I had not thought of using popular TV shows to guide me toward what people are thinking about or viewing at that time. There is a ton that can be done with that one concept.

  9. May 12, 2009


  10. May 12, 2009

    Nice facts above crazy how youtube is the 2’nd largest search engine & people are online while watching TV. Trust me I do it all time.

  11. May 12, 2009

    I would thank Yu as well… Good info.

  12. May 12, 2009

    Great information. Thanks for sharing it.

  13. May 12, 2009

    They actually let you in there? I thought Google didn’t like affiliates.

  14. May 12, 2009

    On second thought… it’s probably more like a love hate relationship. They love the money the affiliates make them, but sometimes they don’t like the shit affiliates are promoting.

  15. May 12, 2009

    and you can get all that and more in fluffy webinars at their agency training url

  16. May 17, 2009

    Well i would love to go to a conference such as this, maybe UberAffiliate him self can hold down a contest and sponsor the winner a free flight to a great conference such as this! :)

    What do you say guys? ( In content to all those that have replied to this thread!)


  17. May 19, 2009

    No mention of the guy who I don’t know… invited everyone to the event ;-)

    (cough cough)

  18. May 27, 2009

    Some really great information given in the blog post, the biggest shock is that youtube being the 2nd biggest search engine in the us

  19. Filmari Botez
    July 16, 2009

    Great information. Thanks for this post is a very useful tip.I think the google is the 1st search engine in the world

  20. July 22, 2009

    Oau15 hours video/minute. It’s huge. The reality is that the Internet is not contained. It is space. And like space, it is infinite.

  21. September 21, 2009

    Anyone got any slides they can put on slide share?
    Obviously asking for a whole video of the seminar is dreaming for it, but one can hope…

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