So anyone who’s anyone knows that Yahoo’s quality score sucks, and nobody can understand it. Hell, they can’t even understand it themselves. A while back I ranted about it and talked about a phone conversation with Yahoo where the rep told me not even he knew how their quality score was done. [...]
A little talk has been going around here and there about Adwords and how your account history/age can affect your bid prices and quality score. But what has a bigger impact, account age or CTR/spending history? In lieu of all of this, I did what is my favorite - tested. Here’s what [...]
This goes along with what I posted about a few days ago - you can’t be afraid to lose some money initially. We know that Google factors CTR a lot into your quality score. So in the beginning (when your minimum bids haven’t been slapped yet), instead of bidding at your target bid [...]
Yahoo’s Quality Score - Not Even They Understand It
(3) Comments... Have Your Say! ~ September 28th, 2007I was looking through a few of my campaigns in different accounts in YSM, and taking notice of things like CTR, keyword relevance, and landing page relevance, and linking that to quality score. Overall, I was left confused and without much indication of what really influences quality score. For example, I noticed a [...]
Some of the most common questions circling the affiliate realm are “how do I increase my quality score?” and “how do I increase my Adwords quality score?” Quality score is a changing game, a changing pain, and a formidable foe to tackle. The benefits of conquering it are worth it though, as you [...]

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