The Secret to Beating Yahoo’s Quality Score

(21) Comments... Have Your Say! ~ December 8th, 2007

So anyone who’s anyone knows that Yahoo’s quality score sucks, and nobody can understand it. Hell, they can’t even understand it themselves. A while back I ranted about it and talked about a phone conversation with Yahoo where the rep told me not even he knew how their quality score was done. [...]

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Google Adwords Account History

(28) Comments... Have Your Say! ~ October 9th, 2007

A little talk has been going around here and there about Adwords and how your account history/age can affect your bid prices and quality score. But what has a bigger impact, account age or CTR/spending history? In lieu of all of this, I did what is my favorite - tested. Here’s what [...]

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Show Google You’re The Man

(7) Comments... Have Your Say! ~ October 8th, 2007

This goes along with what I posted about a few days ago - you can’t be afraid to lose some money initially. We know that Google factors CTR a lot into your quality score. So in the beginning (when your minimum bids haven’t been slapped yet), instead of bidding at your target bid [...]

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Yahoo’s Quality Score - Not Even They Understand It

(3) Comments... Have Your Say! ~ September 28th, 2007

I was looking through a few of my campaigns in different accounts in YSM, and taking notice of things like CTR, keyword relevance, and landing page relevance, and linking that to quality score. Overall, I was left confused and without much indication of what really influences quality score. For example, I noticed a [...]

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How I Do Quality Score

(25) Comments... Have Your Say! ~ September 21st, 2007

Some of the most common questions circling the affiliate realm are “how do I increase my quality score?” and “how do I increase my Adwords quality score?” Quality score is a changing game, a changing pain, and a formidable foe to tackle. The benefits of conquering it are worth it though, as you [...]

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