Confessions Of A Super Duper AffiliateAffiliate marketing information, help, reviews, and tips.

So anyone who’s anyone knows that Yahoo’s quality score sucks, and nobody can understand it. Hell, they can’t even understand it themselves. A while back I ranted about it and talked about a phone conversation with Yahoo where the rep told me not even he knew how their quality score was done. [...]

Instead of always look at what to do, it’s sometimes just as useful (or even more useful) to look at what not to do. You may be doing a bunch of things right with your campaigns, but not realize that you may be doing this one thing wrong. So let’s take a look [...]

This nifty little tool from Kieron allows you to test out and see what ads will look like in Google, Yahoo, and MSN. It’s most useful (for me) to see what my ads will look like in the premium spots. If it’s going to look too long, how much I can fit in, [...]

A little talk has been going around here and there about Adwords and how your account history/age can affect your bid prices and quality score. But what has a bigger impact, account age or CTR/spending history? In lieu of all of this, I did what is my favorite - tested. Here’s what [...]

I was looking through a few of my campaigns in different accounts in YSM, and taking notice of things like CTR, keyword relevance, and landing page relevance, and linking that to quality score. Overall, I was left confused and without much indication of what really influences quality score. For example, I noticed a [...]