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Most of the time I post about PPC, I’m mentioning Google Adwords. Mainly it’s because it’s what gives most people the hardest time - myself included. I’d say it has the most risk, but also the most reward, as Google is the king of traffic when it comes to PPC engines. But [...]
Note : This is probably as far as I’ll ever go when it comes to “revealing” things to you guys. I’m giving you a niche I researched myself, keywords I used, and how I designed my landing page.
I have an old campaign that’s been sitting around forever now, and I’m not doing [...]
So anyone who’s anyone knows that Yahoo’s quality score sucks, and nobody can understand it. Hell, they can’t even understand it themselves. A while back I ranted about it and talked about a phone conversation with Yahoo where the rep told me not even he knew how their quality score was done. [...]
Instead of always look at what to do, it’s sometimes just as useful (or even more useful) to look at what not to do. You may be doing a bunch of things right with your campaigns, but not realize that you may be doing this one thing wrong. So let’s take a look [...]
