Probably the most common question I get through emails and IMs all regard landing pages. People ask if they should direct link, use a landing page, what their landing page should look like, things they should use, how to get a good landing page quality score, etc. Hopefully I’ll get some good information [...]
Most of the time, when we think about our landing pages, we’re thinking “what will give me the highest CTR?”. We don’t always think too heavily about pre-selling an offer and how to focus on higher conversion rates once the visitor does in fact click through. In some niches, you do need to [...]

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