Instead of always look at what to do, it’s sometimes just as useful (or even more useful) to look at what not to do. You may be doing a bunch of things right with your campaigns, but not realize that you may be doing this one thing wrong. So let’s take a look [...]
A little talk has been going around here and there about Adwords and how your account history/age can affect your bid prices and quality score. But what has a bigger impact, account age or CTR/spending history? In lieu of all of this, I did what is my favorite - tested. Here’s what [...]
This goes along with what I posted about a few days ago - you can’t be afraid to lose some money initially. We know that Google factors CTR a lot into your quality score. So in the beginning (when your minimum bids haven’t been slapped yet), instead of bidding at your target bid [...]
Some of the most common questions circling the affiliate realm are “how do I increase my quality score?” and “how do I increase my Adwords quality score?” Quality score is a changing game, a changing pain, and a formidable foe to tackle. The benefits of conquering it are worth it though, as you [...]
Most of you have probably seen the Google blog post a couple days ago enforcing the use of high quality websites. They disclose that the following sites will be penalized with a low quality rating :
Data collection sites that offer free gifts, subscription services etc., in order to collect private information
Arbitrage sites that are [...]

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