Questions Questions – Round 4

yeikow asks

1 How do structure your testing landing pages? Do you just name them index1.htm index2.htm etc? Same for internal non-index pages? Seems clumsy but it’s how I do it…

2 Do you use drupal or other CMS for most of your sites? If not, what do you usually use?

3 Do you still design many of your sites? (ie. is it a key skill to learn and apply)

4 Do you pay to have your content written, and then just add all the articles to the site?

1) I usually just put them in different folders…similar to what you’re doing.

2) I usually use WordPress to host all of the content.

3) Yup it’s maybe 75/25, I design a lot of my landing pages but if there’s something I can’t handle, I’ll use one of my designers.

4) Yup I go to DP and outsource 100 articles or so.

papaman asks…

I wonder were you get traffic from except from PPC. Do you use any traffic from Image hosting sites or Web proxies? Do you think traffic from those sources might be useful and “monetizable” and if yes what would you try to market on sites like that?

thanks in advance.

There’s definitely other sources of traffic to monetize, but everything I do is PPC. Google, Yahoo, MSN, and Facebook pretty much.

Frank asks…

How much text is on your Landing Pages? Tons of bla bla or just a few word like “Buy this crap now!”

Depends on if it’s a regular page or a review-style. Review pages have more text on them because you want people to review the products. General pages are more the hit them with bullet points and make a nice call to action button.

Maximum Rare

How do you prevent your landing pages from getting slapped in Google? Do you just do landing pages, or do you do full content sites that you have to update regularly?

Eh it’s pretty easy to get around slaps, just make a new site, new domain, new account and start all over. You’ll have a little ground to make up but it’s not too bad. I haven’t been slapped in a while actually knock on wood.

Billy asks…

Do horses wear socks?

No, but sometimes they wear shoes.

nick asks…

What ever happened to you teaching your Dad affiliate marketing? Did that ever happen and if it did how did it go?

Meh that kind of fizzled out like I had expected. He came to accept the fact that he’s not part of the computer generation, he knows how to check his mail and play Euchre on Pogo, but for cryin out loud he still uses AOL.

Brandon K asks…

Do you tend to build micro-sites or just landing pages for your campaigns?

I have shifted towards mirco-sites, in an attempt to incorporate SEO into my site design. I am not sure if it’s worth the extra effort.

I’m just sticking with landing pages for now with the extra content via a blog.

Kevin asks…

Is it important to cloak our referrers so the networks don’t see our landing pages or is just cloaking our keywords good enough. I’ve heard of people’s conversions going up after they allowed networks to see their landing pages. But I also heard networks will give out your LP to other affiliates if they see it is working and they also might use it for their own in house PPC team.

Also with the current state of our financial system with some banks failing. Do you need to open up multiple business bank accounts and just put $100K in each? FDIC only insures up to $100K per bank…or is there something else you can do since you are running a business?

1) It depends on if you want the networks to know what you’re doing :). I usually cloak everything but if I have to be ultra-transparent with them in exchange for them being just as transparent with me, I’ll refrain from cloaking.

2) Yeah I have my money in a few different bank accounts.

Urban Wear Lookout asks…

What’s with these wierd small posts?

Life dude. I’m trying to blog as much as I can and work on UberCamp as much as I can, but I have a baziliion projects going on, a house, and now a puppy. It’s not like I work on my campaigns for an hour and then go watch movies all day :). Boy I wish…

tim asks…

How many split-tests do you conduct to get your campaign’s ads CTR up to a decent level?

I probably split test for around 2 weeks to a month, testing 2-3 ads at a time.


  1. August 27, 2008


    Generally you want to start changing your ads around 300-500 clicks therefore you’ll have accurate measurements. It really depends on the market size on broad markets you can collect less data and change the ads, but on larger markets you want to collect more clicks because of the market.

  2. August 27, 2008

    What is DP?

  3. Ricardo
    August 27, 2008

    I second this question

  4. August 27, 2008

    DP = Digital Point.

    Man, now you’ve jinxed yourself. You’re going to get slapped for sure…lol.

  5. Blang
    August 28, 2008

    Do you like fellatio?

  6. August 28, 2008

    Paul, when you say you host the content on wordpress, do you mean your own wordpress install or with a free hosted site like

    Thanks, awesome site.

  7. Craig
    August 28, 2008


    You mentioned being google slapped and ways to get ‘around it’ and/or restarting your campaigns. You discussed opening a new account, new landing page etc. So when you open a new google account, do you:

    1) open with a new name?

    2) open with a new credit card?


  8. August 28, 2008

    Nicely done, some of those were tough questions, I had to think about the horses wear socks one. Nice job opening up to the readers!

  9. August 28, 2008

    Thanks for taking the time to answer our questions

  10. August 28, 2008

    The questions were really good, the kind of stuff that I am interested in, not being a PPC person.
    Thanks Paul for shedding some more light on the mystery of PPC Super Affiliate dom.

  11. Tip Jar
    August 28, 2008

    DP = Digital Point

  12. Golferx
    August 28, 2008

    Awesome blog dude… keeping it real!

  13. August 29, 2008

    It’s funny someone asked about how your dad did with affiliate marketing. I was wondering the same as I thought it would be interesting if it turned out he was killin it with affiliate marketing.

  14. September 1, 2008

    Haha, do horses wear socks?
    Cracked me up

  15. September 1, 2008

    Another question, whats your username @ DP ?

  16. September 1, 2008

    Keep IT REAL reminds me of Ali G lol :D

  17. Dave
    September 3, 2008

    If your bankers are on the ball they’ve probably already told you this, but for anyone else who doesn’t know, it is very easy to have over $100k insured at a single bank. Adding co-owners and/or qualified beneficiaries (spouse & immediate family), or putting your accounts into a trust will increase your FDIC coverage. Also, IRA CD’s are insured separately from your personal accounts (though if you put money in an IRA CD and are under 65-70, you are an idiot).

  18. September 3, 2008

    Some horses do wear socks…

  19. September 3, 2008

    I don’t know about him, but I do. :)

  20. September 25, 2008

    Thanks for that lovely questions and answers session. I love this blog

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