Alright, so I’ve gotten to do a little testing with Facebook Flyers, and I’m just going to report what I’ve seen so far. I haven’t done any major testing, just taken some time to put up some flyers and see how they converted. First I’ll show you a screenshot of a few flyers I had running for a day. I had a few more running, but since the most I can have my budget daily is $50, I had to delete them to make room for the new flyers.
I blanked out one of the flyer titles because of the niche I’m promoting. Not too many people in it and it converts really well, so sorry folks.
Now as you can see, my CTR sucks really bad. One thing that would help increase it I think would be images, but for some reason no matter how many times I tried to upload an image, it wouldn’t work. I sent an email to Facebook about that, waiting to hear back from them. Another reason my CTR sucks is because I didn’t really target any of the campaigns. I just searched for the most popular keywords that would be in the most users profiles, and added those. Keywords like “music, movies, beer, money, college”. I also kept bids really low, and that may also have an impact on the CTR, I don’t know yet, haven’t tested enough with it.
Now for conversion wise – for me personally, it’s converting great. Some people it looks like aren’t having the best results with it, but I’m making pretty much a pure profit. On that blacked out campaign, you can see I spent $3.94. I made $45, so $40 not bad for spending 30 seconds on it. For ringtones, I only spent $0.29 and got a lead for $15, so again not a ton of money, but it’s like somebody asking you “hey, I’ll give you 50 bucks to just stand there for 30 seconds”. I’ll be doing more testing with it this week, and trying to get images and stuff in there.
As far as their quality score goes – don’t quote me on this – but it looks like they determine it after and hour or two. When I make a new flyer, it gets like 40k impressions in 45 minutes, and then by 2 hours after that, it’s not getting close to as many. My guess is because of the terrible CTR and low bids.
Off topic blog notes
Bear with me as I’m still working out tweaks in the blog. Things with the feedburner have been a tad screwy, and a new logo is being designed and will be up here soon. That’s about it. Go Bills!!!!! …yeah right.