Facebook Flyers Testing

Alright, so I’ve gotten to do a little testing with Facebook Flyers, and I’m just going to report what I’ve seen so far. I haven’t done any major testing, just taken some time to put up some flyers and see how they converted. First I’ll show you a screenshot of a few flyers I had running for a day. I had a few more running, but since the most I can have my budget daily is $50, I had to delete them to make room for the new flyers.

facebook flyers screenshot

I blanked out one of the flyer titles because of the niche I’m promoting. Not too many people in it and it converts really well, so sorry folks.

Now as you can see, my CTR sucks really bad. One thing that would help increase it I think would be images, but for some reason no matter how many times I tried to upload an image, it wouldn’t work. I sent an email to Facebook about that, waiting to hear back from them. Another reason my CTR sucks is because I didn’t really target any of the campaigns. I just searched for the most popular keywords that would be in the most users profiles, and added those. Keywords like “music, movies, beer, money, college”. I also kept bids really low, and that may also have an impact on the CTR, I don’t know yet, haven’t tested enough with it.

Now for conversion wise – for me personally, it’s converting great. Some people it looks like aren’t having the best results with it, but I’m making pretty much a pure profit. On that blacked out campaign, you can see I spent $3.94. I made $45, so $40 not bad for spending 30 seconds on it. For ringtones, I only spent $0.29 and got a lead for $15, so again not a ton of money, but it’s like somebody asking you “hey, I’ll give you 50 bucks to just stand there for 30 seconds”. I’ll be doing more testing with it this week, and trying to get images and stuff in there.

As far as their quality score goes – don’t quote me on this – but it looks like they determine it after and hour or two. When I make a new flyer, it gets like 40k impressions in 45 minutes, and then by 2 hours after that, it’s not getting close to as many. My guess is because of the terrible CTR and low bids.

Off topic blog notes

Bear with me as I’m still working out tweaks in the blog. Things with the feedburner have been a tad screwy, and a new logo is being designed and will be up here soon. That’s about it. Go Bills!!!!! …yeah right.


  1. September 16, 2007

    I was trying to create a flyer today, but i had to stop at the adress section as it always said “Please enter a valid adress”. Do they not accept international people to use this service as i am from austria? It just wouldnt accept my adress.

  2. September 16, 2007

    Yeah, it seems like other people are having that problem as well. It may just be a bug-issue since it’s a new service, so hopefully it’ll be ironed out in a few days. The image adding is giving errors too, so I just think it’s some opening bugs.

  3. September 16, 2007

    Hey, that’s cool.. I’ll have to run to FaceBook now.. I wonder if it’s worth it if I test it out with $5 or $10 a day, I’m still not sure whether my niche will work well with FaceBook.. testing it is then :)

    Thanks and good luck!

  4. September 17, 2007

    Dam it’s a shame they’re having problems – I was just going to test but it won’t accept my address :(

    Oh well good post :D

  5. September 20, 2007


    Yep, there were known problems with international users signing up with a non-US credit card – but this has now been resolved.

    I did experience problems with uploading images, namely with Safari on my Mac. Try Firefox, this should work. One trick that sometimes works for me is to submit the ad without an image, then click on the revision link to go back and then add the image.

    Let me know if this helps ;)

    Cheers, Keith

  6. September 21, 2007

    Well, I screwed up… “Your account has been disabled”. I guess they didn’t like my ads. Maybe I should’ve read the dozens of pages of their Advertising Guidelines first (although most don’t apply to the flyers).

    Oh well… time to use my wife’s account ;)

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