One thing you may not be doing with your campaigns is demographic targeting. Demographic targeting allows you to target whichever audience you want to push your product too.
A few months ago Adwords released demographic targeting for content campaigns. You can also target by demographics in MSN adCenter, and with traffic sources like Facebook.
Why target by demographic?
The answer here is pretty simple…because your traffic can be much more targeted and convert much higher. You’ll see a volume decrease as you won’t be targeting everybody, but being able to hand pick who sees your ad can put you at a big advantage. You’ll be able to push your bid prices up and get on top of the competition while still profiting.
Demographic targeting examples…
In it’s simplest form, the best example is that most offers you’ll want to limit to everybody over the age of 18. Most offers (aside from ringtones, etc.) require some sort of credit card, or require the person to be 18 years old. Right here we’re chopping away clicks from little kids that are useless.
Now let’s think of another easy product like wrinkle-cream, I’ve seen offers for this. An 18 year old girl probably isn’t going to be that interested in getting rid of wrinkles, but maybe she’d do some research on it for her mom or something. I’d target everybody 30 and up for a campaign like this.
How about ringtones? Older people aren’t as likely to go through with the purchase, so you may want to set your campaigns and target everybody 25 and under.
One thing you can do is talk to your affiliate networks and try to gather data on the offer you’re running. See if the advertiser has any sort of demographic reports that you can look over and apply to your campaigns.
Just something to think about, hopefully it can give you a little better ROI.