Affiliate Snippets of Knowledge

Just a couple random things I’ve learned through testing and experience, maybe they’ll help you.

  • There’s nothing wrong with using dashed domains like Everybody seems to like to tell people to stay away from them, but I’m using them now and it’s been perfectly fine for me.
  • A cool domain “trick” when registering stuff. Register Note the dash after www, users can just overlook it and think it means You can snag some really good looking keywords that way and just redirect the www traffic to straight http://, so you can have things like
  • I continue to make landing pages with little to no content on them and Google seems to not care. I haven’t been slapped at all lately knock on wood, so just letting you know it’s still possible to do well with thin pages.
  • The whole “bid high and your bid prices drop naturally and position remains the same” isn’t always true I’ve learned. I’m some heavily oversaturated niches, you’re not going to see that much of a drop in CPC no matter how long you tough it out up there. At that point you just have to man up and accept the lower position and less clicks, unless you can do something to you page to get that EPC way up.
  • I can’t stress enough how testing all different types of landing pages is so important. Test single pages, review pages, blog-style pages, news article pages, and test out all different setups. Landing pages can totally make a seeming bust campaign start rocking.
  • Track the clicks you get to an offer. If you find a difference in the clicks you have vs. the clicks networks show, complain to the network and demand you be compensated. Sometimes the click differences can be huge and it’s money you’re missing out on that can ultimately destroy the campaign.
  • I’ve said this before but I’ll say it again; keep your mouth SHUT when it comes to affiliate managers. AMs between networks are friends a lot more than you know, and they blab to eachother and disclose information that they are certainly NOT allowed to disclose. I know because it’s happened to me more than once. Cloak everything, and be as discreet and resistant to tell your affiliate manager anything. I don’t care if they want to help you, chances are you’re better at affiliate marketing than them anyways. You never know who they could tell. They can directly tell their affiliates to run this offer like that, or tell other affiliate managers who tell their affiliates, or tell AMs on other networks that then go and tell their affiliates. An affiliate manager of mine a couple weeks ago asked to see what my ad copy looked like and I just said “No”, and he was like “…uh what? I don’t get it”. They don’t have to get it, just zip the lip.


  1. September 9, 2008

    solid-pointers, I liked the first two suggestions!

  2. Murali
    September 9, 2008

    Good Pointers Paul

  3. September 9, 2008

    Yea, for PPC dashes don’t really matter in the domains IMO. For a long term (SEO driven) website I’d still avoid it.

    I’ve seen that domain trick used in the past but forgot about that. Thanks.

    As far as landing pages with little to no content on them, dynamic keyword insertion works wonders. :)

  4. September 9, 2008

    I totally agree with the AM statement. That’s true in any business really. Most are pretty decent people and still share intel, but at the end of the day, money talks and they’re going to make the most they can, though I don’t blame them for doing do.

  5. September 9, 2008

    The last point is the bitter truth. Infact, it happend with me, once my affiliate manager really told me how to run a particular offer (what sort of landing pages to use and with what sort of keywords) and it worked. Thanks to him , but yes the information should be coming from some other guy.

  6. Ricardo
    September 9, 2008

    How do you register those domains?

  7. September 9, 2008

    You are technically registering, so you register it just as you would any other domain name, just add www-. You redirect the traffic to so to the unobservant eye, it looks like they’re on a legit top level domain. Pretty awesome idea.

  8. September 9, 2008

    I’ve always used domains with -‘s, easyier to get readability domains with keywords…

  9. September 9, 2008

    Oh and I totally agree with the AM statement…

  10. Gagan
    September 9, 2008

    the dash domian seem to work fine for me too.

  11. September 9, 2008

    useful info :)

  12. September 9, 2008

    Thanks Paul..I will definitely be using the www- tip for sure.

  13. September 9, 2008

    Thanks for the tips…your last few blog posts have been full of good content. Keep it up mang!

  14. Golferx
    September 9, 2008

    Appreciate your info… I’m off to golfing to get some fresh air.

  15. September 9, 2008

    Good tips. Will add them to my list when I start to get started in affiliate marketing.

  16. September 9, 2008

    great domain trick ;)

  17. Mike
    September 9, 2008

    www- domains are usually taken

  18. September 9, 2008

    Nice Tips. Im seeing dash domains and aged thin landing pages / sites working rather well..

  19. September 9, 2008

    Cool that you’re getting decent QSs with little content. Doesn’t always make sense what Google says they do and actually does.

    If QS becomes an issue though, i think a root domain with a SILO structure driven on wordpress is the way to go. Add a ton of content. (stuff your PPC visitors will never see).

    Then all the landing pages can be run from subdirectories using PHP or Lpgen to add relevancy. I’m looking for WP landing pages. (looks like an LP, but is actually a WP page/blog). Anyone have any recommendations?

  20. helen
    September 9, 2008

    please forgive this really basic, newbie comment, but how do you cloak your urls? is there an article you can direct me to? tx!

  21. Tip Jar
    September 9, 2008

    I second this — I always wonder how people use WordPress as a landing page, when usually it’s used as a blog.

  22. Gabe
    September 9, 2008

    Cloak your links…there are tons of ways to do this, but here is one of the quickest and easiest methods.
    1. Create a .php file and in this example call it link.php and put the following code in it.

    2. Change the sample link in the file to your own link, rename the file whatever you would like with a .php extension.

    3. Upload this file to your web server. In this example say it’s a domain called

    4. Now you can use the link to call the affilate link that you placed in the simple php file.

  23. September 10, 2008

    Definitely don’t tell your affiliate manager your secrets about where or how you get your traffic. I’ve worked for affiliate networks, and I can promise you that knowledge is used to boost all their other affiliate or their friend’s affiliate sites.

    You’d be amazed at how many awesome secrets affiliates were willing to give away about how they were making so much profit. I guess they just wanted to gloat, and that was their downfall.

    Always keep your mouth shut and stay on topic when talking to affiliate managers!

  24. September 10, 2008

    It’s pretty simple really. Get a nice looking theme with just one sidebar, or strip a theme so it has no sidebar. Modify a theme so that it looks the way you want it, then make a landing page by having the first page shown on your home page…be a page.

    If you edit a theme so it makes a nice looking landing page, you can save it and just upload it later, modifying the content so it matches your offer.

    But then I make under $300 a month doing affiliate marketing, so I’m pretty much an idiot.

  25. September 11, 2008

    Here’s a trick to catch asshole affiliate managers with big mouths:

  26. September 15, 2008

    I make $500/month and agree with you, so yah.

  27. September 15, 2008

    Indeed, about time :O

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