Be Positive On Your Landing Pages
This one is pretty much a no-brainer to all smart affiliates. One thing you need to be doing on all of your landing pages is : be positive. Ever notice a trend when you browse all the landing pages towards the top of the search engine? Here are some happy tips to make sure you’re implementing :
- Involve people. People make the landing page seem real, almost personal. The most common thing that’s done is your average good looking blonde. Sex sells yeah, but notice something else about them? They’re always smiling. I’ve used brunettes on pages and unless you’re trying to convey something sexy like with dating, they have a cute smile on. They work great on financial pages like credit reports and insurance pages. Traditional cute blonde…low(er) cut business suit…glasses…solid.
- Happy colors. Blues, greens, oranges, reds. Nobody wants to go to a landing page that looks like a rainy day with 5 different shades of gray. The most popular color is probably blue, although I’ve had some success with orange pages on a white background. In most cases keeping the background white is better, black looks much too dark and almost depressing.
- Focus on positive copy writing. Unless you plan on being ruthless and attacking their weak points with something like “Loser like you can’t find a woman? They can’t see your face here so put up a fake picture on Mate1 and chat with the hot chicks you desire!”, generally be positive in how you word your statements. Notice how the tagline of Geico is “I just saved a bunch of money on my car insurance.”, not “I was poor and depressed so I tried saving some money on car insurance with Geico.” Their statement is happy, they’re saving money, things are great. Stress why your product of service will help them solve whatever problem they have.
- Testimonials. Testimonials are definitely solid and most places know that. Research your offer page and most likely there will be a testimonials section somewhere with people praising the product. Scrape those bad boys and put them on your landing page. It gives the person a great positive and personal feel for what they’re researching.
More tips hope they help. And for the picture of the day.
Interesting tips, I never really paid any attention to color choices other than “what looks cool?” so I’ll definitely try that out and see if it works better, thanks.
You’re right! These are no brainers but we really don’t quite follow through most times. Thanks for the tips Paul.
I would hope everyone already knew to be positive, or they shouldn’t be marketing. You have to convince them of why they can’t live without the product, or how it would make their life so much better. I agree, stay away from black and grey. Also stay away from those long, infomercial looking, squeeze pages. Unless you are selling an actual product that should belong on one, be more creative. Many people have seen those pages and will run away just like seeing actual banner ads over text ones.
My Question is: Did you make the testimonials on your landing page fake or not?
Good advice, most things are pretty obvious but look over it when we making landing pages for ourselves
Thanks for the tips….
He said to take them from the company’s page so I’m assuming not, but I’ve made up loads of testimonials before and it’s not a big deal, just write them in away that doesn’t sound obviously fake.
Nice tips, I will keep this in mind Thanks! – Entrips
Paul, I really appreciate all the great tips you have been giving out. I would love to see a sample/demo landing page. It doesn’t even have to be for a real offer… I am not after your niche, I just want some idea what a working landing page looks like. I have personally had much more success with direct linking.
I have a very big doubt about landing pages. I read in your AFFILIATE MARKETING GUIDE that landing pages alone could be penalized so it is recommended to integrate them into a site with a little content, navigation bars, contact page…
But other people tells about it would work better if you remove all navigation links (this avoid visitors distraction). Also to match the colours of your landing page with the colours of the advertiser page…
This last point (matching colours) is difficult to achieve if you have integrated your landing pages into a website because I think it would be bad to have every single page with a different color set.
Please Paul, could you write your point of view about “alone landig pages” vs “integrated landing pages into a website”? Thanks :)
Ops I wrote my spanish blog (dot es) in the website field instead my english one (dot com) :?
Thanks for the tips Paul.
One question:
Have you noticed/tested conversion rates where you match your landing page to the merchant’s offer page?
I’ve been doing this for one of my campaigns and so far, matching the merchant’s pretty dull product pages has sucked big time.
I’m going to try my own design and see if that’s any better.
Cheers
Hadi
Good solid tips, I agree that a cute woman converts better as it catches the readers eye….
can you show us sample woman or where to get the images from?
Interesting tips. Do you A/B test for color schemes?
Once of the best places to get images is istockphoto.com. Most images start at $1.00. Search for happy people their are 106363 matches or search for women. You will find tones of images to work with.
Also Paul brings up a great point with colors, don’t reinvent the color wheel. Use colors that are pleasing and engaging. Look at the large company pages like http://www.vonage.com/index.php?ic=1 it has allot of orange and blue. Orange projects happy in most people and the blue makes them comfortable.
Google images is a good place. Also click preferences, and tell it not to filter your search results. You may get some porn images, but it will open up more pictures for you to use. You can also select image sizes like small, medium, and large.
Be careful when using images like that. Usually you want something that relates. Also check the terms for your campaign and make sure it doesn’t violate them. I know that unrelated images on facebook get denied.
I have had better results direct linking through a php redirect on my site. You can lose some of your people on a landing page, but once they click through it, you will have a higher conversion rate. If they click through your landing page, it means they are more interested in your offer.
Shudogg Dot Com – Make Money Online Blogging
do you know of any good tutorials online to help newbs learn photoshop to make landing pages?
haha, i like that you translated it too :) that’s very helpful for the Spanish speaking community.
Well yeah, people like to immagine things and feel included, especially when they are buying things :)
Thanks for the tips, we were in the middle of designing a landing page concept and your comments were right on the money! People, testimonials, positive offer and colors. All good!
Uh ohhh, some one’s birthday is tomorrow!!!! :) you better post about it
Some pretty good tips, thanks Paul.
Sometimes it’s a bit crazy to manage a similar blog in two languages… :P
What a contrasing post to the previous one. Very interesting read. Lots of good tips! Thanks.
-Dave King
Anyone Want A ….
I would be careful with faking testimonials. Lots of black hat stuff is just spammy, but fake testimonials is illegal, as is stealing copyrighted text (or images from Google Images). Illegal is a different ballgame.
Ciao
I’ve never thought about testimonials on landing pages – thanks.
It’s interesting about the colors, especially with grey, I heard and witnessed some people have some success with those colored landing pages…
Jay